Sustainable fashion….that isn’t something that you would think would be big in the labeled brands and Haute couture fashion industry, but that is where you are wrong. Just how most of the scientist and tree lovers are worried about the state in which our planet in speedily deteriorating, so are those big names in the fashion world.
Now I know you are probably wondering this following question:
What Does The State of the Climate Have To Do With Fashion?
Well, a lot actually. The fight with Climate Change affects the fashion industry majorly due to the fact that around 10% of global greenhouse gas emissions come from the apparel business. That’s right fashion can hurt the environment as well as bring awareness to it.
Thankfully, the fashion industry is hearing the peoples voices as their opinions are all over about wanting a more sustainable fashion to appear to help cut down of the harm of the environment. 75% of the consumer industry sees sustainability as extremely important. They are willing to switch their favorite brands of clothing for those that are more sustainable and earth friendly.
“Despite the fact that millennials are coming of age in one of the most difficult economic climates in the past 100 years, they continue to be most willing to pay extra for sustainable offerings–almost three-out-of-four respondents,” the Nielsen report says.
The brand Burberry has head the people and has become a brand that is a member of the science-based targets (which started in 2015). Other companies that are part of this are the following:
- Gucci – parent Kering S.A.
- PVH Corp.
- Nike Inc.
- Puma SE
- VF Corp.
- Hennes & Mauritz
- Eileen Fisher Inc.
- Guess? Inc.
- Levi Strauss & Co.
- Gap Inc.
- Zara’s parent company Inditex S.A.
- Uniqlo’s parent Fast Retailing Co.
- One Jeanswear Group (makers of Nine West, Gloria Vanderbilt, and Bandolino)
- Walmart Inc.
- Target Corp.
- Tesco PLC
- Marks & Spencer Group
- and Carrefour S.A
These companies have made big promises to the environment and the consumers by being a part of the Scientific- Based Targets. They are taking measure to reduce the emissions by using recyclable materials, reducing or replacing petroleum-based materials, no longer burning stock, and many more steps have been taken over all. The best part is that they promise to keep the public updated on their progress.
“We tried to make these standards as holistic as possible, taking into consideration water input, energy input, land use, eco-toxicity, greenhouse gas emissions, human toxicity, availability, and price,” said Kathleen Talbot, Reformation’s VP of Operations and Sustainability, in a statement to Fortune. “At the end of 2018, about 67% of our fabric purchases were our A & B rated fibers, and we are continuing to develop new fabrications and design into these highest impact fibers like Tencel, linen, and recycled cotton or wool.”
No one can’t say the fashion isn’t helping change the world for the better!