It’s Finally 2023

Hello, 2023! There is so much to look forward to this year! You are already behind if you haven’t started trying to manifest your 2023 goals! Like always, we will give you the inside scoop on what is happening in the fashion world, and 2023 will be Bellah’s best year yet!


Bellah Modeling Agency’s Annual Vision Board Experience will be held on Saturday, January 28th, from 2-5 pm at Truth of Columbia. This is one of Bellah’s first events of the new fashion season, and you do not want to miss it! There will be influential speakers covering entrepreneurship, fashion, social media management, the fashion industry, and more! If you would like to be a part of this experience, head over to Eventbrite to get your tickets before they are all sold out!


The American brand Bode Aujla by Emily Adams will present it’s first-ever women’s collection at its Paris menswear show on January 21st. The collection will be called “The Crane Estate.” This brand is known to be craft-centric, and this new women’s line will be no different. This particular line takes its inspiration from 1970s Massachusetts. There will be an assortment of dresses, skirts, silk tops, and lingerie in this collection. This is definitely a collection to look forward to.


One of our favorite brands has a new global ambassador! Dior has named K-Pop BTS member Jimin their newest ambassador, further showing South Korea’s growing importance to some of the biggest luxury fashion houses and brands to date. This announcement was made on Instagram, and Dior further states the appointment of Jimin as their newest ambassador “solidifies the singer’s friendship with the label and continues a bond with the artistic director of menswear Kim Jones,” who previously created stage outfits for BTS.

The latest images from the brand show this star in a series of looks from Dior’s Summer 2023 collection.


Friday, February 10th – Wednesday, February 15th

On January 11th, the Council of Fashion Designers of America released the official schedule for NYFW fall 2023! There will be returning designers like Rodarte’s Kate and Laura Mulleavy, who will be opening fashion week, Thom Browne, Heron Preston, Paloma Spain, Collina Strada’s Hillary Taymour, and Laur. Other designers joining these returnees include Anna Sui, Eckhaus Latta, Puppets and Puppets, Tory Burch, Khaite, Frederick Anderson, Proenza Schouler, Willy Chavarria, Elena Velez, and many more! Some of the faces missing from this year’s show will be Tom Ford (whose brand was acquired by Estee Lauder), Estee Lauder, Tommy Hilfiger, and Peter Do.

This schedule features 75 runway shows and presentations following the New York State Health Guidelines. The shows and presentations will be presented via Runway360. For more information, you can visit the official CFDA website!


Bellah Modeling Agency is doing something completely new this year, The Bellah Cruise! This cruise includes 4 days of fashion and fun from May 11th to May 15th of 2023. There will be photo shoots, a fashion show, events, a fashion party, and island fun for the cruise to the Bimini Bahamas! If you would like to register or would like more information on this awesome and new Bellah event, please call 803-728-6978 for more information!

As the year continues, don’t forget to manifest what you want from your life and set attainable goals! This is the year to make your life into the life you want! As always, come back to us to see what is happening in the fashion world!


Ending 2022 and Staring 2023

It’s finally the last month of 2022, meaning it is time to break out ideas for the new year regarding aspirations, fashion, and so much more!

It is finally December of 2022! Everyone can begin to prepare themselves for closing this year’s final chapter before heading on to a new story in 2023! There are so many things to look forward to for the new year, including new fashion trends, events, aspirations, and personal goals!

Rise of Formalwear

If you haven’t heard it yet, well, now you have! Formalwear is predicted to make a comeback in 2023. Most people don’t wear formal clothing throughout many events unless it is a special occasion or if they work in the corporate world, so many do not know that the Formalwear industry took a hit during 2019-2020.

The staple of formal wear in almost everyone’s wardrobe is a little black dress or a black two or three-piece suit. Traditional at best and boring if you consider the type of clothing that dominates the fashion industry today. Many women have been able to branch out when it comes to formal wear and have even redefined what classifies as formalwear in male-dominated industries. To keep up with this trend, the Formalwear industry has decided to continue looking ahead and redefine what is considered a staple wardrobe piece by prioritizing versatility and statement-making outfits that differ from the black suit that has always been in your closet.

This is pretty big considering that formalwear has been a traditional look type of industry up until the last few years. By pulling more fabrics, designs, and silhouettes into this market, there is a better opportunity for consumers to switch their looks from day to night and to allow more diversity and expression through clothing in the workplace. Thus making formalwear more practical and versatile for all ages and genders no matter what you do.

2023 Predicted Fashion Trends

With every new encompassing year comes new fashion trends. 2023 has an assortment of fashion trends that will make you go, “I remember when this was a trend a few years ago!”. Even if you are not a fashionista and obsessed with the newest and latest, it is still good to keep up with what trends are popular, and how you can take said trends and make them your own! Ple, you never know if something will stick out to you that you might fall in love with after trying!

Here are the predicted trends for the year of 2023!

Ballet Flats

Motocross Style

The Crisp Shirt

Elevated Crochet

Playful Prep

Boudoir Dressing

Bubble Hem

Innovative Metallics

Joyful Dressing

Think Pink (A.K.A. Barbiecore)

The State of Fashion in 2023

The fashion industry has finally started to get back on track after the hard time it had surviving during the pandemic. Unfortunately, the last few months of 2022 have not been the best in terms of fashion recovery for the fashion industry. Due to geopolitical conditions and macroeconomics, many fashion executives and experts are nervous about what will come for the industry in 2023.

Looking forward to 2023, many executives and industry drivers are trying to contribute to “a broad state of global fragility.” 85% of fashion experts believe inflation will continue to rise and challenge the market. The energy crisis that the war in Ukraine has caused will all contribute to the further weakening of the fashion market. Updating organizational structures and company policies will definitely be in the mix for major fashion companies and market retailers moving forward in the new oncoming year. This also includes how big companies reach their targeted consumers and audiences. Over the last few years, digital marketing and e-commerce has dominated much of the consumer market, and many big and traditional fashion companies will have to either join the trend or find new innovative ways to make consumers want to stick with their traditional way of making revenue. All brands will definitely have their work cut out for them in 2023 n trying to make themselves stay attractive and relevant to consumers.

These are some of the top 10 fashion industry themes that will be at the forefront of 2023:

  • Global Fragility
  • Regional Realities
  • Two-track Spending
  • Fluid Fashion
  • Formalwear Reinvented
  • DTC Reckoning
  • Tackling Greenwashing
  • Future-Proofing Manufacturing
  • Digital Marketing Reloading
  • Organizational Overhaul

2023 New Color of the Year

2023 will have a new “Color of the Year” thanks to PANTONE. With all the drab of winter and all the craziness going on worldwide, this was exactly what everyone needed to lift their spirits going into the new year.

This is one of PANTONE’s time-honored traditions, and they have recently revealed that the new color will be Viva Magenta. This is a bright and powerful pinkish color that is said to represent the future, optimism, joy, and excitement. There are also some hints at crossing over the digital world with the physical world in the design concept of their picture release of the color.

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a statement. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”

“The last few years were transformative in many ways in terms of people’s sense of self, and the way well-being, priorities and identity are being thought about,” said Laurie Pressman, the vice president of the Pantone Color Institute. “As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both.”

PANTONE Color of the Year Offical Partners:

  • Cariuma Sneakers
  • Hydrow
  • Engine Gin
  • Motorola


  • Gucci Velvet Matte Lipstick ($45)
  • Haus Labs by Lady Gaga Le Monster Lip Crayon ($22)
  • Rare Beauty by Selena Gomes Soft Pinch Liquid Blush ($20)
  • Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($45)
  • essie “isle see you later” Nail Polish ($10

Setting 2023 Goals & Aspirations

Before the year is over, make sure to prepare your self the oncoming year by setting goals for yourself. Whether they are professional or personal goals, it is great to start the new year with direction and purpose. If you are having a hard time coming up with some goals or aspirations that you want for yourself for 2023, here are some tips to help you break past the mental block you have put on yourself so that you can reach your full potential in 2023!

1.) Consider your passions! If something inspires you and fits with your values, it will be easier to achieve them in the long run. Any goal or aspiration that you have should be meaningful to you so that it is meaningful when you reach them or accomplish them.

2.) Set goals you can control! Don’t make goals or aspirations that are not controllable. If you do, you are setting yourself u for failure and you won’t be able to achieve them. You shouldn’t make goals or aspirations that are dependent on others or reliant on external factors. It’s best to be realistic about you can control and take responsibility for.

3.) Imagine your future! What do incision for yourself in the next coming year, or years? What do you want your life to look like, and what does your ideal future entail?

Overall, make sure that your goals align with the life you want and the person you want to be. The stars are limit but within controllable reason. You are the only one standing in your way, so move to the side and plan for yourself to have the best 2023 you can possibly have! The future is yours, as long as you are willing to put in the work!!

“Welcome September”

It’s time to start thinking about the weather cooling down. For September 2022, get ready to transition into the fall with lightweight layers. Choose from cardigan sweaters, open-face jackets, and wrap dresses. For accessories, crossbody bags, chain-adorned glasses, and oversized sunnies stand out.

How 9/11 Changed the Fashion Industry Forever

New York Fashion Week Spring 2002—scheduled to run from Friday, September 7, through Friday, September 14, 2001—was a heady time in the city. The MTV Video Music Awards were held in New York on September 6, with Britney Spears and a snake serving as NYFW’s unofficial opening act. Just three years before, Helmut Lang had helped make New York one of the Big Four fashion capitals, alongside London, Milan, and Paris, when he announced that he would show in September rather than November, prompting the rescheduling of NYFW from last to first. The event became a cultural magnet, with a cavalcade of designers, models, and celebrities and thousands of international journalists flying in to cover it.

Fresh off his graffiti handbag collaboration for Marc Jacobs’s Louis Vuitton, artist Stephen Sprouse had given NYFW’s main venue, the tents at Bryant Park, a neon makeover for the Spring 2002 season. More than 40 collections, including those from Diane von Furstenberg, Carolina Herrera, and Tommy Hilfiger, had shown by the time Jacobs introduced his first fragrance, Marc Jacobs Perfume, with the blowout party of the new century on the evening of September 10.

Then the music stopped. On Tuesday, September 11, at 8:46a.m., a plane crashed into the North Tower of the World Trade Center, followed by a second plane striking the South Tower 17 minutes later and a third hitting the Pentagon, in the nation’s capital, within the hour. The world changed forever. And within the insular New York fashion sphere, the events helped galvanize a new sense of community that can still be felt today.

9/10/2001: Marc Jacobs Show

Marc Jacobs at his Spring 2002 show.

IVAN BART, PRESIDENT OF IMG MODELS AND FASHION: September 10 was a very normal day of Fashion Week: busy, hectic, crazy. The Marc Jacobs show on Pier 54 [over the Hudson River] that night was amazing.

JULIE MANNION, CHAIRMAN OF FASHION-SERVICES AGENCY KCD: The build-out took 10 days, and there was not a cloud in the sky. And then we got to September 10 and they’re predicting a hurricane. I’ve never seen a sky so low and ominous. It held out until 3:00 p.m., when the skies just opened up. We had a clear tent, and there was a ginormous bubble over the top filling with water. Grass we’d laid down on the pier was floating away. The show was supposed to be at 9:00 p.m., but it wasn’t until 10:00 p.m. that the rain finally stopped and we were able to salvage things.

I looked up and saw the towers and was like, “Look how beautiful they look.” It was just this incredible moment in fashion that felt potent and exciting.
Ivan Bart

MICKEY BOARDMAN, PAPER MAGAZINE EDITOR AT LARGE: It was the last show before September 11 and was sort of like the period at the end of what fashion had been up to that time: over-the-top, money’s no object, glamorous, celebrities, and all of that. It was like a movie. Marc came and took his bow, and the curtain opened, and we were outside on the pier. There was a tugboat shooting water with a fire hose and the Twin Towers in the background. It couldn’t have been more of a postcard New York gorgeous moment.

BART: Sofia Coppola was there, and Zoe Cassavetes. It was a starry, beautiful, moonlit night. I looked up and saw the towers and was like, “Look how beautiful they look.” It was just this incredible moment in fashion that felt potent and exciting, and there was just so much hope.

9/11/2001: Bryant Park

FERN MALLIS, FASHION CONSULTANT AND CREATOR OF NEW YORK FASHION WEEK: September 11 was the fifth day of Fashion Week, and I purposely was a little late getting down to Bryant Park [in Midtown] that morning. CNN was covering backstage at the shows. Working at the tents, I never got the chance to catch any of it. So I was watching the 9:00 a.m. Liz Lange Maternity show on TV when there was a news flash saying that a plane had crashed into the World Trade Center. I raced out of my apartment on the Upper East Side to grab a cab, and when I got to Park Avenue you could see smoke filling the air downtown.

LIZ LANGE, DESIGNER: This was my New York Fashion Week debut. And it was actually the first-ever maternity fashion show taking place during New York Fashion Week. So, I’m backstage watching, and I noticed all of a sudden that CNN and Good Morning America go running out. We had no idea what was going on. We finished the show, and then the security guards started just pushing people out of the tents. We walked outside into this crush of people, and it was like we’d just walked into a different world. I felt that people were almost zombielike.

ADAM LIPPES, DESIGNER: I was working at Oscar de la Renta as creative director. Our show was scheduled for noon. The morning of a show, Oscar would be at our showroom two blocks away, and I would get to the tents early to get set up. I had a camera crew from the Style channel following me around, and the producer said, “There’s been an accident and all crews need to head downtown.” We had hair assistants and models showing up late; photographers and other press are leaving. I called Oscar and said, “There’s been a horrible accident and models are sobbing.” I was young, and he had seen a lot more. He said, “Oh, it’ll be fine. We’re going to continue.”

Finale of the Liz Lange Maternity Spring 2002 show.

JIMMY PAUL, HAIRSTYLIST: There’s a really short amount of time to get models ready for a show, and it’s extremely stressful, and adrenaline is at full blast. I was doing hair for Oscar, and one of my team members was late, and he started saying something like, “My phone won’t work. There’s something going on.” Then Liya Kebede comes in. And same thing. She’s late. All I’m thinking about is hair and the show. And she’s saying,“My phone won’t work. There’s something going on. Something happened.”

LIYA KEBEDE, MODEL: As I was paying for my cab, there was this woman in tears who was pleading with the driver to please take her to Wall Street. Her phone rang, and she’s like, “Is it you? Oh, my God, thank you!” I walked into the tents, and from there it’s kind of a blur.

JAMES KALIARDOS, MAKEUP ARTIST: [Model] Audrey Marnay was in another tent—they’re all connected—filming a television segment, and she kept running over, feeding me news. “A plane just hit one of the Twin Towers.” “A plane just hit the other tower.” I remember thinking, What’s next? If a terrorist was going to hit somewhere in New York, they were going to hit Times Square. I told my team, “You guys, start packing up. This is not safe to be here.” At that moment, Fern Mallis came running in, saying we had to get out as soon as we could.

MALLIS: I remember standing on some platform or ladder and saying, “Everybody, I need your attention: There has been a terrorist attack at the World Trade Center.” Jaws were dropping. And I continued,“Please gather your things and go home and be with your loved ones. Go home, safely and quickly. We have to vacate these premises.” I could barely get the words out. I was crying the entire time, and I still do whenever I repeat that story.

KEBEDE: There was another model who had her daughter with her and was worried about how they were going to get back to Brooklyn with the bridges closed. I lived uptown, so I said, “Just come with me and stay.”

9/11/2001: Downtown

MICHAEL KORS, DESIGNER: My show was scheduled for the next day. I was finished with most of my show prep and had only one fitting left to do, with model Erin Wasson. I was running late, so I got out of the shower and called the office to let them know I’d be on my way shortly. I was living in Greenwich Village, in an apartment with a terrace that faced directly onto the Twin Towers. As I was on the phone, I saw the first plane go into the first tower. I immediately thought I’d witnessed an unimaginable accident. I was still on the phone, trying to comprehend what had happened, when the second plane went into the second tower. In that moment, I knew this was no accident but an act of terrorism. My phone went dead, and I dropped to my knees watching the aftermath.

KAREN ELSON, MODEL: I was actually very close. I lived in TriBeCa right by the Hudson River at Chambers Street. So I remember hearing a very, very loud noise. My friend Maggie Rizer, who’s also a model, called me and said, “A plane’s just flown into the World Trade Center.” And then we saw the second plane go in and very soon realized, Okay, this is a really scary situation. We were all running from this big ash cloud. I’d never before had an experience where I thought, My God, I could die. It was a stampede, and I fell down and cut my legs quite a bit. There was a photographer who picked me up and put me on the back of his bike and rode me up to Chelsea to a friend’s house.

MARIA CORNEJO, DESIGNER: I was dropping my daughter off at PS 41, on West 11th Street. It was just so surreal because the sky was this gorgeous blue, and there wasn’t a cloud to be seen, but there were these things that looked like sequins falling from the sky. They were actually debris from the explosions before the towers came down. It felt like we were on the set of some weird disaster movie.

My first runway show was supposed to be on Wednesday, and my husband was in Washington, D.C., working on the soundtrack with a musician friend. When I was finally able to get through to him, he told me that the same thing had happened there. He often jokes about things, and I said, “Oh, please don’t joke about it.” And he said, “No, for real, it’s happened here too.”

I’m the daughter of a woman who survived the Holocaust, so survival is something that’s in my genes. Your first instinct is to take your children and protect them.
—Diane von Furstenberg—

DIANE VON FURSTENBERG, DESIGNER: At the time, my design studio was in a carriage house on West 12th Street and I had an apartment upstairs. I had had my fashion show on Sunday evening, and Tuesday was the day I was to have my review in The New York Times, so I had woken up early to get the paper. That’s when I heard the news.

My son had just had a baby three weeks before, and he came to pick me up and said, “Let’s go to the country.” You know how people always ask you, “If you had to leave home in an emergency, what would you take?” I realized that I took nothing besides my medicine. We picked up my daughter at Gramercy Park, and then we went to get the baby, who was uptown with his mother and other grandmother. I’m the daughter of a woman who survived the Holocaust, so survival is something that’s in my genes. Your first instinct is to take your children and protect them.

BART: When I walked into the IMG offices at 23rd Street and Park Avenue that morning, the TV screens that we usually watched shows on were filled with news. It was very clear there were no fashion shows happening, so I had all of our models come into the office. Alek Wek was here, and Guinevere van Seenus and Carolyn Murphy too. And at the end of the day I made sure everyone got home safe. I was like, “Excuse me, where do you live again?” to one of our employees. “I live on the Upper West Side.” “Great. These five models also live on the Upper West Side. I want you to start walking north.” “Where do you live? Queens? Great. I want you guys to go over the 59th Street Bridge together.”

9/12–15/2001: Recovery and Relief

VON FURSTENBERG: I lost my friend Berry Berenson, Marisa Berenson’s sister, in the first plane. She was going from Boston to L.A. to visit her son, and that’s it. It touched everyone.

MALLIS: We posted a sign to say we’re shut down. If you weren’t a policeman or a fireman, you felt pretty useless. We had a billion cases of Evian for the week that we sent down to Ground Zero. And several of our people who built the tents went down to help organize tenting. We were just trying to use whatever resources we had to help.

Signs of support for frontline workers following the 9/11 attacks.

ALEXANDRE DE BETAK, FOUNDER OF FASHION PRODUCTION COMPANY BUREAU BETAK: We had rented the Lexington Avenue Armory for the entire week and were transforming the space for various shows. John Bartlett was over the weekend, and I’d done an installation inspired by imprisonment. It was really intense, and there were these very loud sounds of jail doors closing and the lights going off and on. Donna Karan was scheduled for Thursday, and we’d designed custom banquettes with beautiful big round pillows for it. There were hundreds of them.

Because we were on site downtown with a big production team, we immediately offered to help with rescue and recovery efforts. They called us in first to help transform our fashion-show setup into a field hospital. And very sadly, in the course of 24 hours, no survivors were brought in. And then they asked us to turn it into a morgue. And no bodies came. Then finally they asked us to turn it into a family center, a place where people could bring something from their lost one to match the DNA.

MANNION: We got a call from a city official saying, “We see you have this tent [from the Marc Jacobs show]. Can we confiscate it for triage?” So we’re clearing it out, and then I remember getting a call later that afternoon: “Never mind. We don’t need it anymore because there are no survivors.” You just couldn’t even fathom.

NORMA KAMALI, DESIGNER: I went down to the World Trade Center to volunteer, but there was nobody to help. I didn’t go back to my business on 56th Street for a while, and when I did I was surprised to find a lot of messages on the answering machine asking for sleeping-bag coats. September 11 was a hot day, and the last thing I thought anybody would be thinking about was a warm winter coat. But flights were canceled, and people were sleeping in hotel lobbies, at the airport, at friends’, and they literally wanted sleeping-bag coats to sleep in. I brought back my team and the domestic factory that I work with and went through all of our fabric and cut coats out of everything you can think of.

TOMMY HILFIGER, DESIGNER: I’ve been on the board of the CFDA for forever, and we all came together to raise money for families and for the Twin Towers Fund. The memories of patriotism are also very strong: People were hanging American flags out of their windows. We were coming together as a nation and coming together as a city and coming together as an industry and coming together as people who were going to rebuild and be strong no matter what.

9/17–21/2001: New York Fashion Week Part Two

LIPPES: We were the first show to happen again, on September 17. Oscar was very much like, “The show must go on. These people cannot win.” We decided to show in the showroom, with no music, no set, no anything, out of respect. We put one flower on each chair. And everyone wore a black armband with an American flag.

Alek Wek in the Oscar de la Renta Spring 2002 show, 9/17/2001.

KORS: After a lot of deliberation, I decided that although it would no longer be a large-scale fashion show, it was important for me and for New York to present the collection. So I did, albeit in a much more intimate way, in my showroom on Seventh Avenue, roughly 10 days later. The collection was originally meant to be very audacious and celebratory, so I edited things accordingly.

DICK PAGE, MAKEUP ARTIST: The thing that really struck me just now was how soon after we did these shows. I did a Michael Kors show and a Donna Karan show on September 20. They were small, and they were in the showroom, which is sort of how I started doing shows with Calvin Klein years ago, in the early ’90s, so that was quite strange.

In New York City, it’s all about literally elbowing your way down the sidewalk, and these kinds of tragic moments show a different side, where people are linking arms.
—Derek Lam—

PIERRE ROUGIER, FOUNDER AND PRESIDENT OF PUBLIC RELATIONS AND DIGITAL COMMUNICATIONS AGENCY PR CONSULTING: We presented Narciso Rodriguez’s collection in his showroom the minute it was appropriate to do so. When adversity hits, America rallies very quickly. Many small fashion businesses suffered greatly, and I think from that came a strong urge to support new designers. There was this collective realization that young, smaller companies were the fabric of American fashion. Maria Cornejo took part in one of these industry initiatives.

CORNEJO: There was a group show organized at Carolina Herrera’s showroom on September 21 for 11 young designers who missed their shows that I was able to be a part of.

STEVEN KOLB, CEO OF THE CFDA: Mrs. Herrera opened up her showroom for designers to use as a replacement for what had been lost otherwise. And I think one of the significant things that came from that was the Fashion Fund. By putting a structure around young talent, we created a generation of American fashion designers that I think has really contributed to the global fashion conversation. From Proenza Schouler, Rag & Bone, Altuzarra, and Rodarte to, in recent years, Pyer Moss, Christopher John Rogers, and Brother Vellies.

THAKOON PANICHGUL, DESIGNER: I was a fashion features editor at Bazaar at the time, and I felt this responsibility to really champion young designers. Post-tragedy, there was a lot of new energy.

DEREK LAM, DESIGNER: I was definitely a beneficiary of this kind of coming together. In New York City, it’s all about literally elbowing your way down the sidewalk, and these kinds of tragic moments show a different side, where people are linking arms.

Michael Bloomberg at the ribbon-cutting ceremony to kick off NYFW Fall 2002, with Kors, Carolina Herrera, Mallis, and Hilfiger, 2/8/2002.


MALLIS: We kicked off the next show season with a press conference on the steps at Bryant Park with Mayor Bloomberg. I remember we had Tommy, Michael, Carolina—all of the designers were there. We did a speech about New York being back and better than ever.

ROUGIER: I think what’s proven again during the pandemic is how fast America rebounds. The minute you tell people to go, they go. Fast.

KAMALI: There’s been a huge demand for sleeping-bag coats again during Covid. There’s a certain cocooning effect when you wrap yourself in a blanket: You feel safe. And I think the coat does that. Walking around last winter, I noticed a lot of people wearing the coats for outdoor dining. I decided to sell them for half price so that they would be affordable to more people. Restaurants are the glue that holds our neighborhoods together, and we need to support them.

Ralph Lauren at his Spring 2002 show, 9/21/2001.

RALPH LAUREN, DESIGNER: 9/11 was such an overwhelmingly emotional experience for everyone. It was something this country had never experienced. The sense of terror and loss was incredible. But the days, months, and years following September 11 were a reminder of how compassionate Americans and people from all over the world can be toward one another. What we experienced was unreal, but optimism paired with courage and compassion is how we have been able to stand up, be strong, and grow as a nation and a world.

KORS: Fashion people are far more resilient than people give us credit for and are always thinking about moving forward. I found that kind of can-do spirit during the AIDS epidemic of the ’80s and ’90s, after 9/11, and during the Covid-19 pandemic. And I continue to feel like that resilience is such a hallmark of New Yorkers and fashion people around the world. Some might call me a cockeyed optimist, but I like to think of myself as an optimistic realist.

What Does September Mean for Fashion

Welcome August

August is the time to reap what you’ve sown, quite literally even, as most summer vegetables are ready to be harvested.

It goes without saying, that August then is a time to celebrate a good harvest and a good summer!

It’s also a great time of the year in the southern hemisphere, as winter is finally starting to wrap up, and spring begins to knock on the door.

Like every other month of the year, August has plenty to show for itself.

Let’s take a look at the origins of August, the traditions we celebrate during it, as well as some fun little facts to bring it all together!

Women’s Equality Day (26th August)


In the 1960s and 70s feminist activists were calling loudly for the ratification of the Equal Rights Amendment, and at first it seemed to be gaining steam. In 1972 it went through the Senate and House of Representatives and was sent out to the states for ratification. The amendment had 7 years to be ratified by 38 states. Within the first year, 22 states ratified it, but strong opposition began to form as the political tide turned conservative, and by the mid-seventies the process had all but stalled out. When the deadline was up, the ERA was three states short of full ratification. Since then the ERA has been reintroduced in every session of Congress, but still has not been ratified.

Why We Need the ERA

Many current critics of the ERA say that it’s 2018, we’ve come a long way, and we don’t need it anymore. According to them, men and women are already seen as equal in our country. But we know that the constitution was written with only one group of people in mind: white men. As the Civil Rights movement did with race, the women’s rights movement challenged the systems that were built to exclude people based on their gender. The late Supreme Court justice Antonin Scalia addressed this clearly in an interview where he said, “Certainly the Constitution does not require discrimination on the basis of sex. The only issue is whether it prohibits it. It doesn’t.” This is exactly why we need the ERA.

The longer that the Constitution remains without the Equal Rights Amendment, the more that women just like us will continue to fall through the cracks of our legal system. The Equal Rights Amendment would create a legal standard for deciding cases of discrimination based on gender, it would defend against the dissolution of advancements to women’s rights, and it would set a nation wide standard for gender equality. These are all things that will help you and me be able to live out our fullest potential.

What We Can Do To Help

The most important way that we can help the ERA become a reality is to support and advocate for women by joining movements that do the work of teaching women and girls what their rights are and ensuring that they have every opportunity to reach their full potential. Initiatives like Live Your Dream provide women and girls with the tools they need to achieve their goals. We need to join with causes that matter to us and support programs like this that promote greater equality in our society.

It is also so important to educate ourselves and others about the Equal Rights Amendment. The ERA Coalition recently released a study showing that 80% of Americans don’t know that the Equal Rights Amendment isn’t part of the US Constitution. How can we change something if we don’t even know about it? We have to speak up in our communities and teach women and girls that they have the right to demand change from the government that is supposed to serve them.

100 years ago Alice Paul had a dream for a more equal society. She wanted all of us to be able live in a place where women were seen as equal in every way. Today is the day that we can make that dream a reality. Our Constitution should and must be the foundation for building a more inclusive and equitable future for all people. It’s up to us to change that.

Top 26 Fashion Trends in August

The August 2022 fashion innovations highlight various social values. Creatives often use their work to showcase social commentary and discuss our value systems. From 60s inspired sports uniforms to gender-inclusive lifestyle collections, these styles spotlight today’s most important points of discussion.

Brands are shifting their lenses to make not only fashion statements but social statements as well. Consumers want to know that the brands they support align with their personal value systems. For example, Gilly Hicks’ underwear, loungewear, and activewear suits highlight the importance of fashion inclusivity. Targeted towards Gen Z, the collection boasts patterns and colors that suit everyone, regardless of their gender identity.

Another value-rooted fashion example is Ben Sherman’s Olympic uniform design for Team Great Britain. Inspired by the style of the team’s 1964 athletes, the uniforms pay homage to former inspirations, combining the past and the present in one seamless design.

What to Expect at New York Fashion Week Fall 2022

New York Fashion Week is going forward for the fall 2022 season.

Despite the recent surge of COVID-19 cases over the holidays, the upcoming fashion week is going on with a lengthy list of designers set to put on in-person runway shows. Many designers who have historically shown during New York Fashion Week are returning — Michael Kors, Tory Burch, Proenza Schouler, Christian Siriano, Brandon Maxwell and many others — while a few have opted out, including Tom Ford, Thom Browne, Monse and Rodarte.

This season will also see the 17th edition of New York Men’s Day, sponsored for the first time by Perry Ellis, which is relaunching the Perry Ellis America line.

Here, WWD breaks down everything you need to know about New York Fashion Week fall 2022. Read on for more.

When is New York Fashion Week fall 2022? 

New York Fashion Week will take place from Feb. 11 to Feb. 16. The shows start with Proenza Schouler and end with The Blonds.

Where is New York Fashion Week taking place?

Spring Studios continues to be the home of New York Fashion Week, however, like with previous seasons, many designers will show at various locations throughout New York City.

Which designers are presenting fall 2022 collections at New York Fashion Week?

A lengthy list of designers and brands will be showing their fall 2022 collections during fashion week, including Anna Sui, Christian Siriano, Brandon Maxwell, Carolina Herrera, Gabriela Hearst, Joseph Altuzarra, Jason Wu, LaQuan Smith, Michael Kors, Alice + Olivia, Markarian, Eckhaus Latta, Khaite, Peter Do, Prabal Gurung, Proenza Schouler, Tory Burch, Telfar, Sergio Hudson and many others.

Several brands are putting on their first in-person activations, including PatBo, Dauphinette, Interior, Judy Turner, Loring, Luchen, Melke, Saint Sintra and Zankov.

Designer brands like Helmut Lang, Veronica Beard, 3.1 Phillip Lim, Jonathan Simkhai and Bach Mai are showing their collections by appointment.

Are there any changes to the New York Fashion Week schedule? 

The schedule is seeing minor changes as designers are changing up the times that they put on their shows. For example, Kors will be showing his fall 2022 collection on Feb. 15 at 8 p.m. rather than his typical 10 a.m. show. Burch is also showing on Feb. 14 at 6 p.m. rather than her typical Sunday show. Proenza Schouler is scheduled to host two back-to-back shows on Feb. 11 at 4 and 5 p.m.

Several brands are forgoing the in-person show for digital releases, including Area, Tanya Taylor, Cinq à Sept, Et Ochs, Badgley Mischka, Sandy Liang and Adam Lippes, among others.

Which designers aren’t participating?

Although he was initially scheduled to close New York Fashion Week, designer Tom Ford announced on Jan. 24 that he would no longer put on his fall 2022 runway show due to the pandemic. The CFDA chairman will instead release the collection in a digital look book at a later time.

Thom Browne also revealed on Jan. 26 that he is pushing his fashion week show to April 29. He also delayed his presentation due to COVID-19.

According to the official New York Fashion Week calendar, Rodarte and Monse are not scheduled for runway shows. Spokespeople from both brands confirmed to WWD that they will not be putting on runway shows this season. 

Is New York Fashion Week fall 2022 in-person?

New York Fashion Week will be mostly in-person, with only a handful of brands opting to show their collections digitally.

What are the health and safety measures for New York Fashion Week fall 2022?

Like last season, proof of the COVID-19 vaccine will be required for anyone attending New York Fashion Week.

When is New York Men’s Day?  

New York Men’s Day is going forward on Feb. 11 for its 17th edition. For the first time, the event is being sponsored by Perry Ellis, which is relaunching the Perry Ellis America line.

The designers participating are Atelier Cillian, Clara Son, Nicholas Raefski, A. Potts, William Frederick, Stan, Teddy Vonranson and The Academy New York. New York Men’s Day will be hosted at Canoe Studios. In addition to the in-person presentations, the brands will provide a digital look book of their fall 2022 collections on the CFDA’s Runway360 platform.

How can I watch New York Fashion Week fall 2022 shows?

Like previous seasons, many designers will stream their runway shows on their social media platforms. Many shows will also be livestreamed on and available through Runway360.

All Things Seem Possible in “MAY”

May is the fifth month of the year in the Julian and Gregorian Calendars and one of seven months with the length of 31 days. May is a month of autumn in the Southern Hemisphere and spring in the Northern Hemisphere. Therefore May in the Southern Hemisphere is the seasonal equivalent of November in the Northern Hemisphere and vice versa. No other month begins or ends on the same day of the week as May in any year. January of the following year always begins and ends on the same day of the week as May of the current year. The month May was named for the Greek goddess Maia, who was identified with the Roman era goddess of fertility, Bona Dea, whose festival was held in May. Conversely, the Roman poet Ovid provides a second etymology, in which he says that the month of May is named for the maiores, Latin for “elders,” and that the following month is named for the iuniores, or “young people”.

What Does “May” Mean To Fashion???

The month of May for a fashion and beauty editor is fabulously manic. Since returning to normal scheduling, the month starts out with all the glitz and glamour of the Met Gala before focus shifts to Mother’s DayAfterpay Australian Fashion Week then follows, where an industry of extremely well-dressed men and women will gather to celebrate a slew of local designers

May Fashion has the ability to change and shape lives through its personal connection to us all. We all have to wear clothes and every piece of clothing we buy represents a personal choice – it is this intrinsically human relationship between us and our fashion that makes it political. May brings in the hot weather so you are able to show off a little more skin. Get inspired for your May outfits from the photos below. From the following photos you can find out what is popular and trendy this season in the fashion world and you can also find out what the famous fashion bloggers around the world prefer to wear this month and this season. The photos below will show you how to style some of your favorite fashion trends.

Why is “Mother’s Day” So Important to Mother’s.

Mother’s Day is a holiday honoring motherhood that is observed in different forms throughout the world. In the United States, Mother’s Day 2022 will occur on Sunday, May 8. The American incarnation of Mother’s Day was created by Anna Jarvis in 1908 and became an official U.S. holiday in 1914. Jarvis would later denounce the holiday’s commercialization and spent the latter part of her life trying to remove it from the calendar. While dates and celebrations vary, Mother’s Day traditionally involves presenting moms with flowers, cards and other gifts.

History of Mother’s Day

Celebrations of mothers and motherhood can be traced back to the ancient Greeks and Romans, who held festivals in honor of the mother goddesses Rhea and Cybele, but the clearest modern precedent for Mother’s Day is the early Christian festival known as “Mothering Sunday.”

Once a major tradition in the United Kingdom and parts of Europe, this celebration fell on the fourth Sunday in Lent and was originally seen as a time when the faithful would return to their “mother church”—the main church in the vicinity of their home—for a special service.

Over time the Mothering Sunday tradition shifted into a more secular holiday, and children would present their mothers with flowers and other tokens of appreciation. This custom eventually faded in popularity before merging with the American Mother’s Day in the 1930s and 1940s.

Did you know? More phone calls are made on Mother’s Day than any other day of the year. These holiday chats with Mom often cause phone traffic to spike by as much as 37 percent.

Ann Reeves Jarvis and Julia Ward Howe

The origins of Mother’s Day as celebrated in the United States date back to the 19th century. In the years before the Civil War, Ann Reeves Jarvis of West Virginia helped start “Mothers’ Day Work Clubs” to teach local women how to properly care for their children.

These clubs later became a unifying force in a region of the country still divided over the Civil War. In 1868 Jarvis organized “Mothers’ Friendship Day,” at which mothers gathered with former Union and Confederate soldiers to promote reconciliation.

Another precursor to Mother’s Day came from the abolitionist and suffragette Julia Ward Howe. In 1870 Howe wrote the “Mother’s Day Proclamation,” a call to action that asked mothers to unite in promoting world peace. In 1873 Howe campaigned for a “Mother’s Peace Day” to be celebrated every June 2.

Other early Mother’s Day pioneers include Juliet Calhoun Blakely, a temperance activist who inspired a local Mother’s Day in Albion, Michigan, in the 1870s. The duo of Mary Towles Sasseen and Frank Hering, meanwhile, both worked to organize a Mothers’ Day in the late 19th and early 20th centuries. Some have even called Hering “the father of Mothers’ Day.”

Anna Jarvis Turns Mother’s Day Into a National Holiday

The official Mother’s Day holiday arose in the 1900s as a result of the efforts of Anna Jarvis, daughter of Ann Reeves Jarvis. Following her mother’s 1905 death, Anna Jarvis conceived of Mother’s Day as a way of honoring the sacrifices mothers made for their children.

After gaining financial backing from a Philadelphia department store owner named John Wanamaker, in May 1908 she organized the first official Mother’s Day celebration at a Methodist church in Grafton, West Virginia. That same day also saw thousands of people attend a Mother’s Day event at one of Wanamaker’s retail stores in Philadelphia.

Following the success of her first Mother’s Day, Jarvis—who remained unmarried and childless her whole life—resolved to see her holiday added to the national calendar. Arguing that American holidays were biased toward male achievements, she started a massive letter writing campaign to newspapers and prominent politicians urging the adoption of a special day honoring motherhood.

By 1912 many states, towns and churches had adopted Mother’s Day as an annual holiday, and Jarvis had established the Mother’s Day International Association to help promote her cause. Her persistence paid off in 1914 when President Woodrow Wilson signed a measure officially establishing the second Sunday in May as Mother’s Day.

Jarvis Decries Commercialized Mother’s Day

Anna Jarvis had originally conceived of Mother’s Day as a day of personal celebration between mothers and families. Her version of the day involved wearing a white carnation as a badge and visiting one’s mother or attending church services. But once Mother’s Day became a national holiday, it was not long before florists, card companies and other merchants capitalized on its popularity.

While Jarvis had initially worked with the floral industry to help raise Mother’s Day’s profile, by 1920 she had become disgusted with how the holiday had been commercialized. She outwardly denounced the transformation and urged people to stop buying Mother’s Day flowers, cards and candies.

Jarvis eventually resorted to an open campaign against Mother’s Day profiteers, speaking out against confectioners, florists and even charities. She also launched countless lawsuits against groups that had used the name “Mother’s Day,” eventually spending most of her personal wealth in legal fees. By the time of her death in 1948 Jarvis had disowned the holiday altogether, and even actively lobbied the government to see it removed from the American calendar.

Mother’s Day Around the World

While versions of Mother’s Day are celebrated worldwide, traditions vary depending on the country. In Thailand, for example, Mother’s Day is always celebrated in August on the birthday of the current queen, Sirikit.

Another alternate observance of Mother’s Day can be found in Ethiopia, where families gather each fall to sing songs and eat a large feast as part of Antrosht, a multi-day celebration honoring motherhood.

In the United States, Mother’s Day continues to be celebrated by presenting mothers and other women with gifts and flowers, and it has become one of the biggest holidays for consumer spending. Families also celebrate by giving mothers a day off from activities like cooking or other household chores.

At times, Mother’s Day has also been a date for launching political or feminist causes. In 1968 Coretta Scott King, wife of Martin Luther King, Jr., used Mother’s Day to host a march in support of underprivileged women and children. In the 1970s women’s groups also used the holiday as a time to highlight the need for equal rights and access to childcare.

The Best Dressed Stars at the 2022 Met Gala

What is gilded glamour? From the moment the Met Gala’s 2022 theme was announced, people have tried to unpack its meaning. For some, the phrase calls to mind Edith Wharton’s New York; others find it reminiscent of the blingy, streetwise look of the early 2000s. Given the room for interpretation, guests at tonight’s ceremony were free to chart their own course. They did so gleefully, dressing to the nines in custom designer outfits and archival vintage.

As always the red carpet was filled with lengthy trains, giant jewels, and extroverts looking to make their mark. The sheer number of attention-grabbing looks meant that breaking from the norm was the only way to truly stand out. Dakota Johnson lives in Alessandro Michele’s creations, but the fringed sequin catsuit the designer whipped up for her appearance at the Met felt fresh. Likewise, Erykah Badu’s layers of beaded Marni suiting—plus a towering hat—was a spectacular twist on the star’s favorite silhouette.

Sustainability took center stage, with multiple celebrities opting to wear vintage. Each of Nicolas Ghesquière’s Louis Vuitton muses—Hoyeon Jung, Emma Stone, and Cynthia Erivo among them—arrived on the carpet wearing a piece from the brand’s archives styled to mesh with their tastes. Adut Akech went back even further by selecting an emerald green Christian Lacroix gown from Shrimpton Couture and wearing it with supermodel swagger.

Revisiting these old-school looks proved how forward-thinking the work of designers like Lacroix and Ghesquière is, but the night’s biggest archival coup belonged to Kim Kardashian. Moments before the carpet was set to end, the reality star emerged in the Jean Louis gown Marilyn Monroe wore in 1962 to serenade John F. Kennedy on his birthday. A history lesson with a modern verve, it brought an eventful evening to a close. See the best dressed celebrities from the 2022 Met Gala red carpet below, and revisit the livestream from the red carpet for all of the looks from fashion’s biggest night.

Blake Lively in Atelier Versace and Ryan Reynolds in Ralph Lauren suit and Omega watch
Maude Apatow in Miu Miu and Cartier jewelry
Quannah Chasinghorse in Prabal Gurung
Amber Valletta in Azzaro
Kate and Lila Moss in Burberry
Naomi Campbell in Burberry
Shalom Harlow in Ralph Lauren
Adut Akech in Christian Lacroix
Kim Kardashian in vintage Jean Louis and Cartier jewelry
Daisy Edgar Jones in Oscar de la Renta
Phoebe Bridgers in Jonathan Simkhai and Cartier jewelry
Emma Stone in Louis Vuitton
Vanessa Hudgens in Moschino
Paloma Elsesser in Coach
Sarah Jessica Parker in Christopher John Rogers
Sebastian Stan in Valentino
Precious Lee in Altuzarra
Dakota Johnson in Gucci
Nicola & Brooklyn Peltz-Beckham in Valentino
Hillary Clinton in Altuzarra
Kylie Jenner in Off-white
Kylie Jenner in Off-White, Khloe Kardashian in Moschino, Kourtney Kardashian in Thom Browne, Kendall Jenner in Prada
Cardi B in Atelier Versace
Alexa Chung in Christian Siriano
Cynthia Erivo in Louis Vuitton
Anok Yai in Custom Michael Kors Collection
Kendall Jenner in Prada
Vanessa Hudgens in Moschino, Hamish Bowles in Ralph Lauren and Verdura jewels, and Lala Anthony in LaQuan Smith
Jack Harlow in Givenchy
Questlove in Zegna
Bella Hadid in Burberry gown and Briony Raymond jewelry
HoYeon Jung in Louis Vuitton
Renate Reinsve in Louis Vuitton
Lala Anthony in LaQuan Smith
Claire Danes in Lanvin
Hailey Bieber in Saint Laurent
Rosalía in Givenchy
Erykah Badu in Marni
Lizzo in Thom Browne

Fashion Forward Into April

What does the phrase fashion forward mean?

conforming to, attuned to, or characterized by the latest trends in fashion fashion-forward clothing Like a proud parent

There are two main reasons why April has become such an important month for ethical fashion:

#1) Fashion Revolution Week

There’s no denying the groundswell of momentum that is taking shape for ethical practices and sustainability within fashion. Much of this is being driven by shoppers (a.k.a YOU!) demanding more from the brands they support, which is especially encouraging to see.

Six years ago, a group came along to really unite and ramp up efforts to bring a collective consciousness and voice to this growing segment of shoppers. Fashion Revolution chose their own spot on the calendar to host Fashion Revolution Day, a 24-hour period to remember the more than 1,100 lives lost at the Rana Plaza Factory collapse and to ask clothing brands “Who Made My Clothes?”

There efforts have expanded greatly over the years and they now help to facilitate hundreds of events globally during what is now known as Fashion Revolution Week (April 18th – 24th, 2022). Brands, shoppers, and activists unite throughout this week to raise awareness and further the conversation around how we can improve the fashion industry for the people and planet.

#2) Earth Day

Two things have become increasingly clear in recent years: 1) climate change is an ever-growing threat to humanity, and 2) the global fashion industry is one of the worst culprits of waste and pollution. Thus, it’s clear that our personal fashion has a serious role to play in the larger conversation of environmentalism.

Earth Day (April 22nd) was originally founded in 1970 and is celebrated in 193 countries today. However, it seems like fashion has largely been devoid from the conversation until recent years.

Today, apparel companies across a wide spectrum are utilizing more earth-friendly materials and business practices to begin combatting the negative correlation between clothing and climate. Earth Day now serves as a time for the fashion industry to celebrate the positive movement and be reminded of how far we have to go.


So April and May might be two of the best fashion months of the year, just because the transitional fashion is so entertaining. The mix of knitwear, floral dresses, pastels and leather is just superb. It’s also quite easy with the styling this period, as you can choose more freely from both winter clothes and summer clothes. Anyway, here’s an article to serve us with some outfit inspiration! 


Maxi Pattern

First out is this gorgeous midi dress! Absolutely love the statement pattern and use of colors. What I also love is the clever styling. Such a wearable way of working a statement pattern and also lime green details. This duo works because the dress has some lime green elements in it, which creates a more cohesive look. The faded pink sunglasses adds some neutrality to the lime green, and avoids a “matchy matchy” impression. If you have some colorful accessories, match it with your patterned dress next time! 

Retro Denim

Okey but how chic isn’t this 70s denim jumpsuit? I love how flattering it is and how it fits the body perfectly. Great idea to enhance the waist with the matching belt. I think the choice of shoes is a stylish one, as the boots embraces the 70s vibe too. I would definitely have chosen another bag to go with the jumpsuit, perhaps one matching the shoes or something in a blue hue. Nevertheless though, time to bring out our jumpsuits! 

Wearable White

I love how industrial and sporty this look is! If you own a white dress, it’s a great idea to pair it with a colorful belt for a more dynamic effect. Extra points too if it’s a statement belt of some sort. The shoes are also a gem, as they have the same sporty style as the belt! Also like the semi-transparent black socks – such a simple way of making socks a statement; but keeping them wearable. 

Statement Boots

This outfit is such a gem on so many levels. First of all, it shows how loungewear can be made more wearable. Thanks to the layered necklaces, the trench and the snake boots it appears more formal and preppy. I love that the loungewear reconnects with the color of the bag. Also the fact that the trench and the snake boots are matching, creates a more cohesive outfit. Another great pearl is that the trench frames the body by being longer than the loungewear. Such a sassy but fun way of working layers. 

Print Mix

Mixing prints is always a good idea! One of the easiest ways to do it, is to choose two prints in a similar color and let them do their thing. Even better if the prints, as in this case, have more than one color in common (purple and black). If you can, you should keep the rest of the outfit pretty neutral. But you can also of course go for a color that matches the dominant color(s) of the prints. The lime green is a playful match with purple!

Fashion babes! Which one of these outfits are your favorite? Let me know in the comments below!

Life After COVID

Most people don’t want a return to normal – they want a fairer, more sustainable future

We are in a crisis now – and more variance of Covid has made it harder to imagine the pandemic ending. But it will not last forever. When the COVID outbreak is over, what do we want the world to look like?

In the early stages of the pandemic – from March to July 2020 – a rapid return to normal was on everyone’s lips, reflecting the hope that the virus might be quickly brought under control. Since then, alternative slogans such as “build back better” have also become prominent, promising a brighter, more equitable, more sustainable future based on significant or even radical change.

Returning to how things were, or moving on to something new – these are very different desires. But which is it that people want? In our recent research, we aimed to find out.

Along with Keri Facer of the University of Bristol, we conducted two studies, one in the summer of 2020 and another a year later. In these, we presented participants – a representative sample of 400 people from the UK and 600 from the US – with four possible futures, sketched in the table below. We designed these based on possible outcomes of the pandemic published in early 2020 in The Atlantic and The Conversation.

We were concerned with two aspects of the future: whether it would involve a “return to normal” or a progressive move to “build back better”, and whether it would concentrate power in the hands of government or return power to individuals.

Four possible futures

Back to normal – strong government
“Collective safety”
We don’t want any big changes to how the world works.We are happy for the government to keep its powers to keep us safe and get back on economic track. 
Back to normal – individual autonomy
“For freedom”
We don’t want any big changes to how the world works; our priority is business as usual and safety.We want to take back from governments the powers they have claimed to limit our movements and monitor our data and behaviour.
Progressive – strong government
“Fairer future”
What we want is for governments to take strong action to deal with economic unfairness and the problem of climate change.We are happy for the government to keep its powers if it protects economic fairness, health and the environment.
Progressive – individual autonomy
“Grassroots leadership”
What we want is for communities, not governments, to work together to build a fair and environmentally friendly world.We want to take back from governments the powers they have claimed to limit our movements and monitor our data and behaviour.

In both studies and in both countries, we found that people strongly preferred a progressive future over a return to normal. They also tended to prefer individual autonomy over strong government. On balance, across both experiments and both countries, the “grassroots leadership” proposal appeared to be most popular.

People’s political leanings affected preferences – those on the political right preferred a return to normal more than those on the left – yet intriguingly, strong opposition to a progressive future was quite limited, even among people on the right. This is encouraging because it suggests that opposition to “building back better” may be limited.

Our findings are consistent with other recent research, which suggests that even conservative voters want the environment to be at the heart of post-COVID economic reconstruction in the UK.

The misperceptions of the majority

This is what people wanted to happen – but how did they think things actually would end up? In both countries, participants felt that a return to normal was more likely than moving towards a progressive future. They also felt it was more likely that government would retain its power than return it to the people.

In other words, people thought they were unlikely to get the future they wanted. People want a progressive future but fear that they’ll get a return to normal with power vested in the government.

We also asked people to tell us what they thought others wanted. It turned out our participants thought that others wanted a return to normal much more than they actually did. This was observed in both the US and UK in both 2020 and 2021, though to varying extents.

This striking divergence between what people actually want, what they expect to get and what they think others want is what’s known as “pluralistic ignorance”.

This describes any situation where people who are in the majority think they are in the minority. Pluralistic ignorance can have problematic consequences because in the long run people often shift their attitudes towards what they perceive to be the prevailing norm. If people misperceive the norm, they may change their attitudes towards a minority opinion, rather than the minority adapting to the majority. This can be a problem if that minority opinion is a negative one – such as being opposed to vaccination, for example.

In our case, a consequence of pluralistic ignorance may be that a return to normal will become more acceptable in future, not because most people ever desired this outcome, but because they felt it was inevitable and that most others wanted it.

Two people talking on a bench
We think we know what other people think – but often we’re wrong. dekazigzag/Shutterstock

Ultimately, this would mean that the actual preferences of the majority never find the political expression that, in a democracy, they deserve.

To counter pluralistic ignorance, we should therefore try to ensure that people know the public’s opinion. This is not merely a necessary countermeasure to pluralistic ignorance and its adverse consequences – people’s motivation also generally increases when they feel their preferences and goals are shared by others. Therefore, simply informing people that there’s a social consensus for a progressive future could be what unleashes the motivation needed to achieve it.

How The Conversation is different

Every article you read here is written by university scholars and researchers with deep expertise in their subjects, sharing their knowledge in their own words. We don’t oversimplify complicated issues, but we do explain and clarify. We believe bringing the voices of experts into the public discourse is good for democracy.

Be Ahead Of The Curve With These 21 Trendy Outfits For April

Spring in to Fashion for March

March is Now HERE!!

Fashion Defined

To many people fashion means a precise style of dress or behavior that may be acceptable in one year buy not in another. Retailers believe fashion represents a way of social interaction and status seeking. No matter what fashion means to various groups, it represents billions of dollars in sales to businesses involved with the design, production, distribution, and marketing of fashion merchandise. What does fashion mean to you? This Spring fashion will be on another level here is what to look for .

Michael Kors RTW Spring 2022

Check On Your Friends and Family

Depression is a mood disorder that involves a persistent feeling of sadness and loss of interest. It is different from the mood fluctuations that people regularly experience as a part of life. Major life events, such as bereavement or the loss of a job, can lead to depression. Depression is a serious mental illness that can interfere with a person’s life. It can cause long-lasting and severe feelings of sadness, hopelessness, and a loss of interest in activities. It can also cause physical symptoms of pain, appetite changes, and sleep problems.

Have you ever wondered what causes clinical depression? Perhaps you have been diagnosed with major depression, and that’s made you question why some people get depressed but others don’t.

Depression is a complex disease. No one knows exactly what causes it, but it can happen for a variety of reasons. Some people have depression during a serious medical illness. Others may have depression with life changes such as a move or the death of a loved one. Still others have a family history of depression. Those who do may have depression and feel overwhelmed with sadness and loneliness for no known reason.

What Are the Main Causes of Depression?

Lots of things can increase the chance of depression, including the following:

  • Abuse. Physical, sexual, or emotional abuse can make you more vulnerable to depression later in life.
  • Age. People who are elderly are at higher risk of depression. That can be made worse by other factors, such as living alone and having a lack of social support.
  • Certain medications. Some drugs, such as isotretinoin (used to treat acne), the antiviral drug interferon-alpha, and corticosteroids, can increase your risk of depression.
  • Conflict. Depression in someone who has the biological vulnerability to it may result from personal conflicts or disputes with family members or friends.
  • Death or a loss. Sadness or grief after the death or loss of a loved one, though natural, can increase the risk of depression.
  • Gender. Women are about twice as likely as men to become depressed. No one’s sure why. The hormonal changes that women go through at different times of their lives may play a role.
  • Genes. A family history of depression may increase the risk. It’s thought that depression is a complex trait, meaning there are probably many different genes that each exert small effects, rather than a single gene that contributes to disease risk. The genetics of depression, like most psychiatric disorders, are not as simple or straightforward as in purely genetic diseases such as Huntington’s chorea or cystic fibrosis.
  • Major events. Even good events such as starting a new job, graduating, or getting married can lead to depression. So can moving, losing a job or income, getting divorced, or retiring. However, the syndrome of clinical depression is never just a “normal” response to stressful life events.
  • Other personal problems. Problems such as social isolation due to other mental illnesses or being cast out of a family or social group can contribute to the risk of developing clinical depression.
  • Serious illnesses. Sometimes, depression happens along with a major illness or may be triggered by another medical condition.
  • Substance misuse. Nearly 30% of people with substance misuse problems also have major or clinical depression. Even if drugs or alcohol temporarily make you feel better, they ultimately will aggravate depression.

How Is Biology Related to Depression?

Researchers have noted differences in the brains of people who have clinical depression compared with those who do not. For instance, the hippocampus, a small part of the brain that is vital to the storage of memories, appears to be smaller in some people with a history of depression than in those who’ve never been depressed. A smaller hippocampus has fewer serotonin receptors. Serotonin is one of many brain chemicals known as neurotransmitters that allow communication across circuits that connect the brain regions involved in processing emotions.

Scientists do not know why the hippocampus may be smaller in some people with depression. Some researchers have found that the stress hormone cortisol is produced in excess in depressed people. These investigators believe that cortisol has a toxic or “shrinking” effect on the development of the hippocampus. Some experts think depressed people may be simply born with a smaller hippocampus and are thus inclined to have depression. There are many other brain regions, and pathways between specific regions, thought to be involved with depression, and likely, no single brain structure or pathway fully accounts for clinical depression.

One thing is certain: Depression is a complex illness with many contributing factors. The latest scans and studies of brain structure and function suggest that antidepressants can exert “neurotrophic effects,” meaning that they can help sustain nerve cells, prevent them from dying, and allow them to form stronger connections that withstand biological stresses. As scientists gain a better understanding of the causes of depression, health professionals will be able to make better “tailored” diagnoses and, in turn, prescribe more effective treatment plans.

How Is Genetics Linked to the Risk of Depression?

We know that depression can sometimes run in families. This suggests that there’s at least a partial genetic link to depression. Children, siblings, and parents of people with severe depression are somewhat more likely to have depression than are members of the general population. Multiple genes interacting with one another in special ways probably contribute to the various types of depression that run in families. Yet despite the evidence of a family link to depression, it is unlikely that there is a single “depression” gene, but rather, many genes that each contribute small effects toward depression when they interact with the environment.

Can Certain Drugs Cause Depression

In certain people, drugs may lead to depression. For example, medications such as barbituratesbenzodiazepines, and the acne drug isotretinoin (formerly sold as Accutane, now AbsoricaAmnesteemClaravis, Myorisan, Zenatane) have sometimes been linked with depression, especially in older people. Likewise, medications such as corticosteroids, opioids (codeine, morphine), and anticholinergics taken to relieve stomach cramping can sometimes cause changes and fluctuations in mood. Even blood pressure medications called beta-blockers have been linked to depression.

What’s the Link Between Depression and Chronic Illness?

In some people, a chronic illness causes depression. A chronic illness is an illness that lasts for a very long time and usually cannot be cured completely. However, chronic illnesses can often be controlled through diet, exercise, lifestyle habits, and certain medications. Some examples of chronic illnesses that may cause depression are diabetesheart diseasearthritiskidney diseaseHIV and AIDS, lupus, and multiple sclerosis (MS). Hypothyroidism may also lead to depressed feelings.

Researchers believe that treating the depression may sometimes also help the co-existing medical illness improve.

Is Depression Linked to Chronic Pain?

When pain lingers for weeks to months, it’s called “chronic.” Not only does chronic pain hurt, it disturbs your sleep, your ability to exercise and be active, your relationships, and your productivity at work. Can you see how chronic pain may also leave you feeling sad, isolated, and depressed?

There is help for chronic pain and depression. A multifaceted program of medicine, psychotherapy, support groups, and more can help you manage your pain, ease your depression, and get your life back on track.

Does Depression Often Occur With Grief?

Grief is a common, normal response to loss. Losses that may lead to grief include the death or separation of a loved one, loss of a job, death or loss of a beloved pet, or any number of other changes in life, such as divorce, becoming an “empty nester,” or retirement.

Anyone can experience grief and loss, but not everyone will experience clinical depression, which differs from grief in that depression involves a range of other symptoms such as feelings of low self-worth, negative thoughts about the future, and suicide, whereas grief involves feelings of emptiness, loss and longing for a loved one, with an intact capacity to feel pleasure. Each person is unique in how they cope with these feelings.

Suicide Warning Signs

Suicide is a major public health problem, with more than 42,000 people dying by suicide each year in the United States. In the 10- to 34-year age group, suicide is the second leading cause of death in the United States.

Suicide occurs in persons of all ages and backgrounds, but certain groups of people are at increased risk for suicide attempts. These include persons with a psychiatric illness and a past history of attempted suicide. Males are more likely than females to commit suicide, although attempts are more common among females. A family history of, or exposure to, suicide; altered levels of neurotransmitters in the brain; and impulsivity are other factors that may increase an individual’s risk of suicide.

While suicide is not universally preventable, it is possible to recognize some warning signs and symptoms that may enable you or your loved ones to access treatment before a suicide attempt. It has been estimated that up to 75% of suicide victims display some warning signs or symptoms.

Warning signs of suicide are varied. They may include:

  1. Talk of, or preoccupation with, suicide or death; threatening suicide; writing about death or suicide; researching suicide online.
  2. Signs of serious depression, including desperation; feelings of hopelessness; feeling no sense of purpose; loss of interest in things one used to care about; trouble sleeping
  3. Withdrawal from family and friends
  4. Reckless behavior, increased risk-taking, irritability
  5. Making statements about life not being worth living, hating life, that the “world would be better off without me,” and similar feelings
  6. Increased alcohol or drug use
  7. Feelings of rage or uncontrolled anger
  8. Seeking access to firearms, pills, or other methods to commit suicide
  9. Changing wills, preoccupation with putting one’s affairs in order
  10. Dramatic changes in personality

If you suspect suicidal thoughts in yourself or anyone, seek professional help immediately. Go to a clinic, emergency room, psychiatric facility, or call a suicide hotline. Do not leave alone an individual who has expressed thoughts of suicide. In the United States, you can call the National Suicide Prevention Lifeline at 1-800-273-TALK.

January New Year New Beginnings

Wow can you Believe that 2022 is here???

Now that the year 2021 is behind us, you may be interested in knowing what to look forward to in 2022.

Despite the COVID-19 pandemic dominating the news yet again last year and affecting many aspects of our day-to-day lives, causing much uncertainty, there are a still a few predictable events that we can probably count on happening.

Here’s a look ahead at some of the news to be expected in the year 2022. PLATINUM JUBILEE

One of the first anticipated events of the year will be the start of Queen Elizabeth II’s Platinum Jubilee year, which will begin Feb. 6.

The date marks the 70th anniversary of the 95-year-old’s accession to the throne, which is already the longest tenure in Britain’s history

Her health has been the subject of speculation since being admitted to hospital on Oct. 20 for medical tests. She was released the following day but cancelled many of her public engagements on the advice of doctors. She did not make an appearance again until Nov. 17. CANADIAN ELECTIONS

After the country went through a snap federal election last year, a number of provinces and cities will head to the polls again in 2022.

Most notably, the political futures of Ontario Premier Doug Ford and Quebec Premier François Legault will be determined on June 2 and Oct. 3, respectively.

Municipal elections are also set to be held this year across British Columbia, Manitoba, Ontario and Prince Edward Island, as well as parts of Saskatchewan and the Northwest Territories. WORLD OF SPORTS

Two of the largest sporting events in the world are scheduled for 2022.

First up will be the Winter Olympics in Beijing, which starts on Feb. 4. The Games are already mired in controversy. Canada, the U.S. and the U.K. declared a diplomatic boycott, citing human rights violations by the Chinese government. The boycott means no government officials from those countries will be in attendance but athletes will still be able to compete.

In addition, the Games will be without NHL players competing for hockey gold after they were restricted from participating due to the spread of COVID-19, which has already disrupted the league’s schedule this season.

On Nov. 21, the men’s World Cup will kick off in Qatar, and Canada is within striking distance of qualifying for the world’s biggest football tournament for the first time since 1986. The team is currently sitting atop the CONCACAF qualifier standings, one point ahead of the U.S. and two points ahead of Mexico and Panama. The top three teams after the regional qualifying games, which end in late March, automatically gain entry to the World Cup, while the fourth-place team moves on to a playoff round. BLOCKBUSTER MOVIES

A number of highly anticipated screen releases are on the horizon.

Marvel will continue dishing out superhero flicks with “Dr. Strange in the Multiverse of Madness” slated to come out this spring, “Thor: Love and Thunder” during the summer and “Black Panther: Wakanda Forever” in the fall.

Sticking with the comics theme, Robert Pattinson as Bruce Wayne in “The Batman” is scheduled to be released in March.

“Fantastic Beasts: The Secrets of Dumbledore,” the third chapter of the “Harry Potter” prequel series, is expected to hit theatres in April. Mads Mikkelsen replaces Johnny Depp as the villainous Gellert Grindelwald in the film after the “Pirates of the Caribbean” star was apparently asked to resign from the role following a lost libel suit against a U.K. tabloid that alleged he abused his ex-wife Amber Heard.

“Top Gun: Maverick” will see Tom Cruise reprise his role as high-flying fighter pilot Pete “Maverick” Mitchell in a sequel to the 1986 classic “Top Gun” in May.

Finally, after numerous delays over the years, James Cameron’s “Avatar 2” is currently scheduled to be on tap in December. SPACE EXPLORATION

It may not yet be written in the stars, but one thing many scientists and astronomy enthusiasts are looking forward to this year are the first images transmitted back to Earth by the James Webb Space Telescope that was launched on Christmas Day.

It will take about six months for the highly sophisticated piece of machinery to reach its destination, 1.6 million kilometres away, and be ready to start scanning deep into the cosmos in search of galaxies formed early in the creation of the universe.

A number of space flight missions are expected in 2022, among the most highly anticipated are NASA’s recently launched Double Asteroid Redirection Test as it crashes into a tiny asteroid moonlet on Sept. 26, as well as the Juno spacecraft making a pass close to Jupiter’s moon Europa on Sept. 29. Several moon-related missions from a number of different space agencies are also anticipated in the coming year.

From new ideas to the looks we’re not ready to let go of yet, shop next year’s best.

It’s an interesting moment in fashion: We collectively exist somewhere between at-home loungewear and full-on party mode. That intersection calls for both high-shine and raver looks, as well as comfort-minded oversized silhouettes and athleisure finding its way into evening (hi, catsuits). Next year will be about bold bright bags that indicate a dose of optimism and little skirts and micro jackets that signal we are officially out of hiding.


catsuits 2022



Chain Belts

fashion trends


If you’re picking up on a ’90s/early aughts vibe overall, you’re not wrong. Go all in with a chain belt or belly chain worn around a knit dress or directly above your navel. Designers are all about having a good time in 2022 if you are. Chanel is leading the look.


Micro Blazers

fashion trends


Jackets are becoming about the size of our collective patience for this endless pandemic. Read: very small. Lean into a leaner, more tailored silhouette, as at Proenza Schouler, Miu Miu, and Jacquemus. Paired with everything from slim pants to miniskirts, the micro blazer opens up a whole host of new styling opportunities.


Big Jackets

boxy blazers

Tiny blazers not your vibe? Big, boxy jackets aren’t going anywhere anytime soon. Executed best in black, they work well in tan and white too. Pair with denim, easy skirts, knit dresses, or coordinating pants—in other words, almost anything.


Shiny Things

fashion trends


Don’t hide your light under a barrel, ladies. Labels from Celine to Carolina Herrera and Coperni are embracing high shine. From maxi skirts to minidresses, these looks call for a dance floor moment—or five.


Bright Bags

fashion trends


Bottega Veneta’s bags retained up to 90 percent of their value in 2021, according to resale site Rebag’s annual report. That includes babies in Bottega Veneta green and bolder and brighter iterations. The conclusion: Your handbag doesn’t need to come in only black, brown, or tan. Embrace the rainbow from labels like The Row and Loewe, and indie brands like By Far.



fashion trends


While the economy doesn’t currently support that whole hemline index idea, why not put on a Miu Miu, Prada, Dior, or The Attico mini anyway? Showing a little leg can make anyone feel lighter, more playful, and rich.


Oversized Shirts

white shirts


A new silhouette seems to have emerged, and it’s as light and carefree as we want to be. The equation: a flowing oversized button-down, paired with flowing oversized trousers, buttoned insouciantly in the middle (as seen at Fendi and Peter Do and on Gigi Hadid).


Raver Style

fashion trends


Put on some EDM and a bucket hat (but maybe keep your glow sticks at home), because life is a rave and everyone is invited. Pieces that speak volumes (from color to graphic elements) add up to every day looking a lot more fun.


Low-Rise Pants

low rise pants


Don’t let the term low rise trigger you. These are not your Britney Spears thong-revealing jeans (not that our Britney love doesn’t run deep). In the current hands of Bottega Veneta, Vetements, and Balenciaga, trousers and denim are loose and sit coolly at the hips, revealing a banded logo underneath or just a hint of midriff.


Bra Tops

fashion trends 2022


Whether office casual is getting very liberal at your current workplace, or you’re ready to turn up your suit look for an evening out, a bra top is the best way to infuse a little modernity into your tailored separates. Try it with oversized suiting like Emily Ratajkowski, with a sleek pencil skirt as seen at Michael Kors, or paired with a somber shade à la Jil Sander.


“Work” Shoes

fashion trends 2022


All the current oversized silhouettes, from baggy trousers to raver styles, call for a shoe with a little heft. The chunky loafer or lace-up lends a classic shape with just the right volume to balance the visual weight of your new low-rise trousers or ground your chic new mini.


The pandemic could end in 2022 — here’s what ‘normal’ life might look like soon, according to medical experts

Almost two years into the Covid-19 pandemic, an end might finally be in sight.

Experts say that Covid will likely lose its “pandemic” status sometime in 2022, due largely to rising global vaccination rates and developments of antiviral Covid pills that could become more widespread next year.

Instead, the virus will likely become “endemic,” eventually fading in severity and folding into the backdrop of regular, everyday life. Various strains of influenza have followed a similar pattern over the past century or more, from the Spanish flu pandemic of 1918 to the swine flu pandemic in 2009.

Covid will probably remain dangerous once the pandemic ends — much like the flu, which killed as many as 62,000 people in the U.S. between October 2019 and April 2020, according to the Centers for Disease Control and Prevention.

But barring any major developments, “normal” post-pandemic life could arrive soon. Here’s what you can expect from the next year and beyond:

Covid could become much more seasonal

Once endemic, Covid won’t dictate your daily decision-making as much, as billionaire health philanthropist Bill Gates described in his end-of-year blog post last week: “It won’t be primary when deciding whether to work from the office or let your kids go to their soccer game or watch a movie in a theater.”

Endemic illnesses are always circulating throughout parts of the world, but tend to cause milder illness because more people have immunity from past infection or vaccination. You might get a cough and sniffles, but if you’re up-to-date on your vaccinations, you’ll be protected enough to prevent severe illness or hospitalization.

Like other respiratory viruses, there will be times of year when Covid infections peak — most likely the colder fall and winter months, meaning Covid and flu seasons could regularly coincide going forward.

When sick, you’ll be advised to keep wearing masks and staying home

If the virus does become more seasonal, wearing a mask on public transit and indoors during Covid season could become the norm — potentially even in offices, says Shaun Truelove, an infectious disease epidemiologist at Johns Hopkins Bloomberg School of Public Health and member of The Covid Scenario Modeling Hub, a team of researchers who make Covid projections.

Other familiar prevention strategies, like regularly washing your hands and maintaining distancing practices in high-risk settings, could also stick around.

“We don’t necessarily have to come up with new interventions [to prevent Covid],” Dr. Timothy Brewer, a professor of epidemiology at the UCLA Fielding School of Public Health, told CNBC Make It last week. “It’s just that we’ve got to do a better job continuing to do the things we know that work.”

To that end, Truelove hopes people “take a little bit more personal responsibility and stay home when they’re sick,” he says. That could mean working from home if you’re symptomatic but still able to work, or taking a sick day when you know you need to rest, he adds.

Covid tests could get more affordable and accessible

If you’ve ever waited in a long line to get a Covid test, or stressed about getting your results back in time for an event, you know firsthand how the country has been “hamstrung by the delays and challenges with getting PCR tests,” Truelove says.

In early December, President Joe Biden announced a plan to require private insurance companies to cover the cost of rapid at-home Covid-19 tests. If you’re one of the 150 million people in the U.S. with private health insurance, you could potentially one day get reimbursed for a Covid test that you buy at the drug store.

The plan is imperfect, experts say, because not everyone can afford to wait for reimbursement — and the responsibility would fall on consumers to figure out how to file a claim. At-home Covid tests approved by the Food and Drug Administration are widely available now, but the tests can cost upwards of $20 a pop.

Elsewhere around the world, you can get a rapid Covid test for free, a model that some experts say could be replicated in the U.S.

More kids will be able to get vaccinated against Covid

On November 2, children ages 5 to 11 finally became eligible to get the Covid vaccine. Seven million shots have been administered to those kids so far in December alone, CDC director Dr. Rochelle Walensky said during a press briefing Monday.

If you have children under age 5, you might wonder when vaccine eligibility will expand to those young children. Scientists are currently working on getting you an answer, by determining an appropriate dosage for the age group.

It’s an important determination. Too high of a dosage could lead to unwanted side effects, while too low of a dosage won’t effectively protect your child.

Pfizer anticipates having data on its Covid vaccine in this age group by the end of this year, and potentially getting federal authorization in early 2022. Moderna’s researchers won’t have enough comparable data to move forward until mid-January, Dr. Bill Hartman, a principal investigator for UW Health’s KidCOVE Moderna pediatric vaccine trial, told TODAY last week.

Annual Covid boosters could become a reality

On Monday, Walensky touted boosters as the best available defense against the threat of new Covid variants like omicron. Currently, 27% of fully vaccinated people who are eligible for booster shots have gotten them, according to the CDC.

There’s a chance you might need to get regular Covid boosters going forward. Some experts say that Covid vaccines could become an annual occurrence, similar to your flu shot.

This might be a good thing: If new Covid variants keep popping up, each year’s booster can be specifically designed to fight whichever variant is dominant at the time.

But convincing people to follow through could prove challenging. It’s hard enough to convince people to get their annual flu shots: During the last flu season before Covid, only 48% of American adults got a flu vaccine, according to the CDC.

The CDC currently recommends annual flu vaccinations for anyone 6 months or older.

“People in a pandemic can accept things,” Ali Ellebedy, an associate professor of pathology and immunology at Washington University School of Medicine in St. Louis, told STAT on Wednesday. “But I think if you’re talking about a regular vaccine that’s not really needed because of a pandemic, I’m not sure if people would be more accepting of that.”

December is the “HOLIDAY” of Fashion

End of the season, last month of the year and all the joy, creativity, innovation, glamour around the fashion are eagerly looking for New Year. In this year fashion took many twists and turns and presented many innovative ideas from young and talented fashion designers around the world. December means we are celebrating happiness, we as a fashion agency helped many designers who are not only talented but have their own ways putting fashion in front of the world.

They have interoperated each and everything of their fashion creation during this entire year in their own unique styles. They took their imagination beyond usual embroideries, motifs, and other embellishment, instead they let their imaginations grow like a tree and giving equal importance to leaf branch and petals. They created greater significance and established their own signature styles.

Time and again young designers have proved their mettle as the channelled their inspiration through different dimensions of fashion. We were amazed by their renewed focus on each and every element of their creation. From subtle presence to extravagant elaboration they have done it all.
Audiences of each fashion show were thrilled and elated by the overall sensuousness, meticulous detailing efforts and element of surprise in their designs.

AltaRoma, London fashionweek, Kasta Morrely Fashion Week, Iasi, Romania and there is World Top Model Fashion Show in Monte Carlo Monaco we have our presence in each of them. There are of course many more which you can check from our website.

Promoting talented fashion designers is our main motto and we are continuously working, planning and delivering to fulfil it. We can build and promote fashion brand from the scratch. In this digital era you need to be proactive to make your fashion brand visible. There are many ways we can put your brand on the forefront.

Fashion is all about bringing flairs and flavours of life’s shades and patterns in a new and innovative way. We have so many ways to put talented designers into the limelight. We also have our ways to put talented models, stylists into the track of success.

Social media promotion is just one part of our wide range of activities. All you have to do is to check our site and fill up the form to get the right kind of support and services at the right price. The year is not end yet and we are looking for more exciting opportunities that are waiting in the horizon.

For decades, the traditional seasonal calendar has served the industry well. Designers put their spring/summer collections on the catwalk in September and then showcase an autumn/winter drop six months later. While pre-fall and pre-spring collections have always been moneymakers for brands, the buzz has tended to exist around these two shows, where designers bring forward their ideas for a new season.

However, as the reality of the climate emergency sets in, you could argue that we’re moving past the need for this traditional model; designers may no longer see fit to create under these same strict boundaries. During the most recent shows, we’ve seen unexpected products and trends for the season (boots in spring, lightweight coats in winter) and we’ve also seen designers move away from trends in favour of putting timeless pieces on the catwalk that play into the consumer’s new desire for clothing that will serve them well for years to come.

“We have definitely noticed a shift in the way in which designers are approaching the traditional seasons,” Rebecca Tinker, womenswear buyer at Selfridges tells us. “Collections are more seasonless than ever, as brands take more of a considered approach to the longevity of a collection. We have seen more classic silhouettes and less reliability on prints dominating the market. This is strongly resonating with our customers who seek pieces that they can keep in their wardrobe longer than a season.”

At MyTheresa, fashion buying director Tiffany Hsu has noticed a similar movement: “We saw boots in spring, while during the winter shows, there were sleeveless coats and trenches instead of heavy wool outerwear, and short-sleeved knits in favor of the more traditional styles.”

This has been happening for a few seasons, Libby Page, senior fashion market editor at Net-a-Porter, explains, and is something that they’ve intentionally bought into for the coming spring.

“There has been a more season less approach to fashion, as we’re seeing pieces like boots, that would traditionally be worn only in winter, paired with midi dresses in the summer. Trench coats are also layered over thicker jumpers and under vests in the winter, making a traditionally spring item work all year. For spring/summer 2022, we will have over 50 options of turtlenecks, as they help transition from season to season and work as a great underpinning for all looks.”

Natalie Kingham, fashion and buying director at Matches Fashion agrees: “I think designers are being more mindful, as they’re conscious that their consumers are looking for more information about where their collections have come from, and they are also aware that their customers are wanting to invest in pieces that have longevity.”

At Browns, head of womenswear buying Heather Gramston has noticed that these seasonless pieces have dominated on many catwalks, while her team has also found that many brands are turning to a more modern delivery model.

“Seasons are definitely not as clearly defined as they used to be in the past and we are continuing to see them blend together. This is partly as designers are starting to recognize the commercial benefit of offering customers the option of ‘see now, buy now’ pieces and readdressing delivery schedules. It was evident on the runways over the past two seasons, where trans-seasonal styles were at the forefront and layering has become the nouveau.”

The idea of the ‘see now, buy now’ model is not brand new – Burberry unveiled this approach in 2016 and it soon became something of a trend in itself with the likes of Ralph Lauren, Tommy Hilfiger and Tom Ford following suit. But, while this initially focused on the idea of shopping straight from the catwalk, the approach now seems to be more about blurring the lines between the seasons.

“Brands are starting to think more and more about incorporating a ‘see now, buy now’ business model, which means that we often find outerwear, knits and heavier fabrics in both cruise and high summer,” Page says. “On the flip side, Giambattista Valli’s autumn/winter 2021 collection was filled with pastel pinks and floral details that would be traditionally reserved for spring.”

And, while there have been some unexpected trends, perhaps an even more telling sign that we are moving past this seasonal model is the lack of so many obvious, ‘one-hit-wonder’ trends or novelty moments that now emerge from the catwalks. For spring/summer 2021, designers showed plenty of white, while for autumn/winter, classic black silhouettes dominated, with some major brands sending the first 10 looks down the catwalk, top-to-toe in the hue.

“I believe that designers organically create pieces that make noise, not necessarily designing with a particular trend in mind,” Tinker says. “But, as a wider concept, they are much more conscious of the longevity of a purchase and design to cater for this. Over the past few seasons, we have seen that our customers are making more considered purchases, choosing to invest with a long-term view as opposed to on impulse. The modern woman now purchases to complement a capsule wardrobe and brands are aware of this, creating pieces that are an effortless addition to existing options.”

Valentino : Runway - Paris Fashion Week Womenswear Fall/Winter 2020/2021

Elegant muted dressing at Valentino AW20ESTROPGETTY IMAGESADVERTISEMENT – CONTINUE READING BELOWRELATED STORYMugler unveils collection with star-studded show

“Spring/summer 2021 was one of the most wearable seasons that we’ve seen in recent years, as it was full of great wardrobing and pieces that will last through the seasons,” Page adds. “There is a growing awareness – conscious consumption is more important than ever to consumers, which means that when it comes to fashion, the focus has slowly started to shift from quantity, to quality. Fewer, high-quality pieces that are loved and worn in multiple ways are now the preference as these pieces have a timelessness to them, that often make them seasonless. As a buyer, the approach now is less about the season and more about where in the world the product will be delivered so, in a way, we do have a less season-led approach to buying.”

“People are no longer buying and planning their wardrobes season by season, which I do feel is an important consideration for customers as they look at buying less but buying better,” Gramston says.

So, if there is a movement away from creating catwalk moments or seasonal trends – where a particular piece becomes immediately associated with a particular season or time, and therefore dates faster – what does this mean for the creative process for designers?ADVERTISEMENT – CONTINUE READING BELOW

“We have seen a shift away from ‘trends’ and designers are now embracing what their brands stand for,” Gramston explains. “Take Gucci and Prada, who have most recently been referencing their brand’s heritage and reinterpreting the past to create something new, such as Prada Sport. And then there are designers such as Christopher Kane, who are also evolving each collection as opposed to starting a new story each season.”

Christopher Kane - Runway - LFW February 2020


Page agrees, arguing that there is a now a new way to be creative, designing for longevity while still managing to create that buzz around newness.

“Daniel Lee of Bottega Veneta is a good example of a designer who is using the codes and heritages of the house and translating them into modern and unique designs that are, at the same time, timeless. He pushes boundaries, while still managing to create a wardrobe of looks and accessories that include classic core pieces that can be worn in multiple ways, across the seasons.”

Bottega Veneta - Runway - Milan Fashion Week Fall/Winter 2020-2021


You could even argue that this less rigid structure actually allows designers to be more creative and to put out collections in a more authentic, organic way.

“Sustainability has allowed us to design the way we have always wanted to design,” Amy Smilovic, founder of New York Fashion Week favourite Tibi, told us. “In the past, you had a merchandising team and a department store demanding that you create hundreds of styles, often so they could choose just a handful. I was always resistant to this but it was an exhausting argument. Now, there is no more argument. It’s understood that it’s the smart way to do things. And if you are going to be tight on your collection, when pieces can be worn across different continents and different seasons, it’s even more imperative. I’ve always sold to Australia and to America in the same deliveries, so I’ve always had to have a strong eye towards seasonless.”

In many ways, designers are gearing their collections towards no season at all in response to what consumers are now looking for – with exceptions of course (we haven’t forgotten that opera gloves were all over the catwalks last month). And, much of this is a direct result of climate change and sustainability, but could a more global customer also have had an impact? Tinker thinks so.ADVERTISEMENT – CONTINUE READING BELOW

“We recognise there is a new level of global accessibility and this may play into why the seasonality element of a collection is no longer a priority. As a business with a huge international customer base, we understand that the European seasons don’t necessarily reflect on the rest of the world and therefore we buy with this in mind.”

Gramston agrees, arguing that online shopping has led to customers having the chance to get whatever they want at any point throughout the year, wherever in the world they are – for this reason, designers want to cater to it.

“As we become more global and have access to online shopping with brands shipping internationally, consumers are becoming used to being able to buy product all year round – from swim to outerwear – meaning that seasonality is blurred.”

Givenchy : Runway - Paris Fashion Week Womenswear Fall/Winter 2020/2021


What seems apparent is that, for a number of reasons, designers are gravitating towards putting timeless pieces on the catwalk, those that may traditionally have not had a place in that particular season. Consumers are looking for their wardrobes to work harder, to work year round, and are steering away from buying something to wear for only one season. In many ways, this presents a unique opportunity for designers where they are free to create under fewer restrictions.

It seems likely then that we will see a continuation of the movement towards seasonless collections, but will this eventually impact the actual seasonal show calendar? Well, that is another question in itself.

Top 10 Fashion Looks for New Years 2021


Realistic Relationships

New year’s eve is the best night of the year where you can feel the glam and cover yourself up with shiny metallic and glittery outfits from head to toe, it is a great way to celebrate your accomplishments whether through work or any aspect of your life and letting go of all sadness and hard times. Unfortunately, December is all about cold and freezy weather what put you away from rocking your favorite V-neck sequins and high heels. But still, you can enjoy that night and wearing the most glamours and sleek new year’s eve outfits while feeling warm and moving around as long as you like, all you need is pitching the perfect look and style to not look tacky or cheesy.

Trench Coat + Dark orange Stain Dress + Strap High Heels

Clean rather glamours outfit for the new year’s eve, you can find any of these pieces in your closet to pitch a full look for any formal or festive party you are hiding too. Trench coats never go old, they’re always trendy and stylish to give your allure an expensive easy glam.

New Year's Eve outfits

Satin Quftan + Lace Black Dress + Black Heels

This Moroccan inspired look will make you stand out through the night crowd. Satin is a very simple and sleek way to get the simple shiny vibes of that night, if you don’t like wearing bold metallic pieces you should go for that, you can match the quftan with any dress you have back there and style with sexy heels to give it a more pop outlook. This is one of the most flattering new year’s outfits for cold weather, especially for a friend’s party.

New Years Eve outfits

Black Midi Skirt + Black Blouse + Black Wool Coat + Fishnet Socks + Black Heels

Soak yourself in black and get the dark vibes while feeling warm and well put together, the fishnet socks will spice things a little bit while pleated skirt will create some movement. You can rock the look with a gorgeous hairstyle and beautiful earringsIf you’re invited to a formal party, this might be a very suitable outfit for the event.

New Year's Eve outfits

Black Suite + Mixed Fur Jacket + Metalic Booties

Another dark look for the new year’s eve but what better than fur to feel warm and smacking it, Metalic Booties add another kick to the look so you can outstand between the crowd. This is a very suitable look for formal parties especially those ones connected to your work, you can replace the suite with a jumpsuit or long dress.

New Years Eve outfits

Leather Leggings + White Shirt + White Fur Jacket

If you don’t like the combination of dresses, skirts and heels go for a casual but still perfect put-together look for whatever party you are heading to. Fur will give you a cozy rather expensive look while the white shirt and the leggings will make you comfy and rocking the party at the same time. Accessorize with rings and clutch to add some movements to the look. Don’t forget standing out Booties to complete the allure.

Metallic Rose Pleated Midi Skirt + Gray Sweater + Pointed Strap Heels

Want to feel the party vibes and feel comfy go for one of the sleekest new year’s eve outfits for cold weather with your favorite oversized sweater and pleated metallic skirt to feel the glam. Grap your strap heels and threw on some accessories like a shiny clutch and necklace.

Silver Belted Oversized Sequins + Over The Knee Boot

The best look if you want that shiny glittery look, oversized sequins with a belt to add an extra touch and over the knee boot will make you remember that night for years to come. NYE is the best night to show off, feel the joy, and have a great mood to end a great year and start a new spectacular one full of new accomplishments.

Sequin Mini Skirt + Leather Jacket + Camisole

Easy to ensemble NYE outfit, it is full of the party vibes and gives the warmth you need for a freezy foggy night. Match with a black choker and strap heels or over the knee velvety boots and complete the look with a clean and easy hairstyle.


Blush Top + Blush Velvet Pants + Blush Metallized Jacket

One of the most suitable new year’s eve outfits for cold weather gives you stylish, sleek, and cozy look to enjoy the night. Accessorize with a golden clutch and dusty golden pep toed heels for the most flattering look of the night.

New Years Eve outfits

Marigold Long Sleeve Turtleneck + Velvet Gold Striped Wide Leg Trousers + Peep Toe Booties

Another velvety, warm and dreamy look for NYE, the gold and marigold form incredible match together topped with peep-toe booties with deep nail colors and some accessories.

New Year's Eve Outfits


Slit Front Pants + white Bell Sleeve Top + Pointed Black Ankle Booties

Like to stay away from the glitter and all that glam, but still want to enjoy calm and unforgettable NYE go for that simple look and through on a big popping out earrings to show off your beautiful face and give extra vibes to your allure.

Fashion Looks For this Season on Fashion.

November is the VOGUE of Fashion

Vogue is the popular style or Fashion The definition of vogue is something popular or fashionable. The designer dresses in the pages of a fashion magazine are an example of something that would be described as vogue.

What is difference between vogue and fashion? As nouns the difference between fashion and vogue is that fashion is (countable) a current (constantly changing) trend, favored for frivolous rather than practical, logical, or intellectual reasons while vogue is the prevailing fashion or style.

Don’t let the stereotypical fall pleasantries fool you. Sure, apple picking is nice, but does anyone really prefer it to a day at the beach? Putting all your feelings about preferred temperatures or seasonal activities aside, here’s what you can look forward to now that a new month is here: a chance to show off your sartorial skills. Whether you want to impress the extended family with your blanket-but-make-it-fashion Thanksgiving attire or you’re planning for early holiday parties, November requires a collection of thoughtful fall outfits. It’s not the time to phone it in.

You can no longer simply throw on a dress and sandals without frostbite potential, so layer up. It’s time to show off your new By Far bag, your oversized blazer, and the neon Outdoor Voices fleece you’ve bought over the last month. It may be cold and dark outside, but incorporating a pop of color into your look or finishing off an evening ensemble with an of-the-moment accessory can make your seasons-old favorite sweater feel new again. Revisit the Fall/Winter 2019 runways for inspo, or look to your favorite influencers for IRL outfits you can impress the family with (even if it’s just via Zoom). Buy that new pair of snakeskin boots, dust off the shearling you’ve been storing away since March, and make November your best dressed month of 2021. Ahead, 30 outfit ideas for every day of November.

This past year has gone by in the blink of an eye. Before we know it, 2022 will be here. And, you know what a new year means? A fresh start and a few new trends for businesses.

So, what kind of trends should you keep on your radar for the coming year? Let me lay it all out for you. 

New year, new business trends, am I right? It seems like every year there is something that’s all the rage in business. Some trends stay, while others come and go. And in the case of 2022, many trends are likely staying (ahem, remote work). But, experts anticipate a few new ones, too. 

Although I’m no psychic and can’t predict exactly which trends will become popular in the upcoming year, I do have some hunches, thanks to my 30-plus years of entrepreneurial experience. So, let’s take a look at eight small business trends for 2022 I think will we’ll see in the year ahead. 

. E-commerce businesses will thrive

Many trends sprouted in the last year or so due to businesses needing to adapt to survive the pandemic. One trend I’ve seen that will continue to be strong in 2022 and beyond? E-commerce

E-commerce businesses that sell products and services online are becoming huge. Why? Customers can easily and safely shop from home. And, business owners don’t have to worry about having a brick-and-mortar location. Not to mention, business owners can steer clear of some overhead costs; they can do all of their business online. It’s truly a win-win.

If you’re thinking about starting a business but are leery about opening a storefront, starting an e-commerce business may be the perfect new trend to follow. 

It’s no secret that remote work took the world by storm in the last year and a half. Nearly half of employees worked from home in 2021 due to the pandemic. And if you experimented with remote work like I did at my company, you probably found that it has quite a few perks for both your business and employees (or as I like to call them, “coworkers”). 

Chances are, remote work isn’t going anywhere anytime soon. But, that isn’t necessarily a bad thing. In fact, I see it as a blessing. Remote work has taught employers like you and me a lot, like how offering work-from-home options can:

  • Boost productivity
  • Attract and retain top talent (anywhere!)
  • Improve work-life balance

Because remote work was such a big hit the last two years, I see it sticking around next year (and maybe even for good). 

3. Communication applications will only grow in importance

A big part of making your business work is prioritizing clear communication with your team. Otherwise, poor communication with your team could lead to poor collaboration and even workplace drama (eek!). To strengthen communication in this remote era, communication tools and applications have become a must-have trend. And if I had to guess, it will continue being a big part of the year to come.

Communication tools and applications can help your team, remote or not. Applications and tools, like video conferencing software and messaging platforms, have been booming since Covid struck in 2020. And like remote work, they will probably be around for quite some time. 

If you haven’t already done so already and want to keep up with the latest trends, try out some new communication applications at your business. See what works and doesn’t work, and what helps improve your team’s ability to communicate and work together. 

4. Cashless payments will become standard for businesses

At one point in time, cash was king. But, move over cash, because there’s a new trend in town taking over payments. That’s right—I’m talking about cashless payments.

Cashless payments can include a variety of payment methods:

  • Credit and debit cards
  • Mobile or digital wallets (think touch-free technology)
  • Payment apps

As technology advances, more cashless payment options will become available, which means your business may have no choice but to keep up to satisfy customers. In addition to accepting standard payments, consider also adding a cashless payment option or two to your list. That way, you can keep up with the times while also giving your loyal customers a few options when it comes time to pay. 

5. More and more events will be virtual events held online

Continuing with the Covid theme, you know what else I predict to be a hot small business trend for 2022? Virtual events. I’m talking about conferences, meetings, and trade shows. Why? Because Covid is still hanging around. Not to mention, hosting virtual events can help expand your reach and allow for more attendees. 

So, don’t be surprised if your favorite event, like an accounting conference, decides to host things virtually in 2022. Or, at least somewhat virtually with in-person and online options. Heck, you may even decide to host a virtual event to help keep your business, customers, and employees safe. 

Don’t let the trend of virtual events scare you off. Trust me, they can be fun, helpful, and educational, regardless of if you’re attending an event in person or watching it on your laptop from the comfort of your own home. 

6. Personalized artificial intelligence will become more commonplace

Artificial intelligence (AI) has quickly gained traction in the business world to help streamline certain tasks, and it’s going to become even more sought-after in the years ahead.

Depending on the type of artificial intelligence, this technology can help you increase sales, get to know your customers better, and even prevent fraud—and who doesn’t want all of that? Here are just a few examples of AI in business:

  • Chatbots on websites and social media
  • Smart assistants (e.g., Siri)
  • Facial recognition
  • Personalized recommendations
  • Fraud-detection systems
  • Personalized ads and marketing

AI has advanced over the years, and it’s going to advance even more in 2022 and beyond. So, do yourself a favor and look into AI for your business. You never know how this trend can help your business expand and succeed. 

7. Video marketing will continue to grow in popularity

As a business owner, you likely know that marketing techniques are ever changing. One day a marketing strategy is in, and the next day it’s out. One marketing trend that’s taken over (and that will continue to next year) is video marketing.

So for my old-school marketing friends, what in the world does video marketing include? It can be anything from videos on your website to using social media platforms (e.g., TikTok) to promote your products or services. 

Video marketing is packed with perks and opportunities for business owners. Don’t believe me? Approximately 84% of people say a brand’s video convinced them to buy a product or service. And, 54% of consumers want to see more video content from a brand or business they support.

So if you want to take your marketing up to the next level in 2022, consider incorporating videos into your marketing strategy. Test out using different platforms, like Facebook and TikTok, to market your company using videos (and don’t be afraid to have fun with it!). 

8. Gig workers will make up large part of the workforce

Freelancers, or gig workers, make up a huge chunk of workers. Last year, there were 59 million people doing freelance work in the United States. And, that number is only going to continue to grow in 2022, especially with our new normal from Covid.

Now you might be wondering, What in the world do gig workers have to do with my business? Depending on your needs, it could be a match made in heaven. You can hire a freelance worker to do a one-time job and get expertise in a certain area. Not to mention, you can cut down on costs associated with hiring a full-time employee

Just like children are our future, so are gig workers. If you’re looking for high-quality work for a lower administrative cost, consider looking into freelance options for your business this coming year. And who knows, maybe you’ll find a worker you like so much that you’ll want to hire them for good (can you say win-win?). 

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A composite of images of models wearing the looks of the 2021: the smart cardigan, Miu Miu; the 18-hour dress, Vernisse; the sweatpants, Y Project; the Saturday-morning blouse, Adeam; the grown-up flat shoe, Max Mara; the toffee-coloured bag, Emilia Wickstead.

Goodbye fast fashion, hello slow fashion. The age of the flash-in-the-pan trend is over; the lifespan of the trends that matter is now counted in years, not months.
To put this in broadsheet language, slow fashion is fashion’s third way. No need to make a stark choice between buying into the fast-fashion cycle (consumerist horror show, but jazzy) and swearing off fashion altogether (admirable, but a bit joyless). Slow fashion charts a different course. It is about looking agreeably current, rather than up-to-the-minute. It is about nailing the hemline or the dress shape that defines the decade, rather than the season. It keeps one eye on fashion, but its feet on the ground, remembering that clothes are not disposable.

This is an exciting moment. You know that thing when something really complicated goes wrong, and the first thing you do is turn it off and then on again? And sometimes, it works? Well, that’s basically what we’ve done to fashion. It’s had a reset. Fashion was on pause for the pandemic, but now it is back on – and it’s better than it was before.

It was a shock, when the switch flipped off: production stopped, stores closed, catwalks went dark. And the reset happened in our heads, too. Without shop windows to gaze into, we shopped our own wardrobes instead, rediscovering joy in what we already had. The resolutions many of us had been trying to make about buying fewer clothes were a whole lot easier to stick to when trips into town, and parties, were out of the question. Were we in the spring/summer catwalk season or the autumn/winter one? Suddenly that seemed irrelevant. We wore what would work on Zoom, or to walk the lockdown puppy, or to cheer us up.

As the fashion machine slowly restarts, it is finding a new, slower pace. Designers who were producing four collections a year have cut back to two. Smaller brands are adopting a batch-production model, taking orders in advance: if 45 dresses are ordered then 45 are produced, in the sizes needed, and nothing goes to waste. This means a delay between the day you place your order, and the day you get your dress – but maybe that’s OK. It turns out we have more patience than we gave ourselves credit for a year go.

Slow fashion still has trends, it’s just that they stick around, long enough for you to get a sensible amount of wear out of a piece of clothing. This is not about only ever wearing plain white shirts. (Nothing wrong with classics, but if you’re going to wear the same shirt for the rest of your life then, well, you don’t need me.) Slow fashion is about big-picture fashion, which changes gradually. It does not concern itself with debating padded headbands versus scrunchies, or if you should be doing something clever with a silk scarf. It is the basics – but it is most definitely not basic. Your slow-fashion wardrobe can be summed up in these six key pieces – for spring, summer and beyond. Take time to get to know them: they’re not going anywhere.

The Saturday-morning blouse

The Saturday-morning blouse could be silky, like the one from Saint Laurent, left, or puff-sleeved like this one from Alberta Ferretti.

We’re looking for the third way. So if the white shirt is the ultra-sensible eternal classic, while a puff-sleeved blouse in pink gingham with an outsize broderie anglaise prairie collar would be this season’s hot take, we are aiming somewhere in between. Let’s call it the Saturday-morning blouse. Maybe you have a vintage French one in your wardrobe, which you picked up at a market while shopping for baguettes and cheese on holiday, all flirty and bohemian and déshabillé, like Emmanuelle Béart in Manon des Sources. It could be silky and richly coloured, or the sort of sweet-natured blouse a March sister would have worn in the most recent Little Women film. If you don’t do frills, it could be an oversized, mannish cotton shirt with a ticking stripe. It should be fancier than a T-shirt, but less proper than a shirt. It is invaluable for bringing Saturday-morning vibes (the best ones) to every day of the week.

The grown-up flat shoe

Flat shoes in collections from Aknvas and N21
Grown-up flat shoes from Aknvas and N21. Composite: Getty Images

Flats used to be a fashion nonstarter. A decade ago, flat shoes were what you wore to play sport or run errands. When it came to stepping up, that meant changing – sometimes on a doorstep, or in the loos at work – into public-facing shoes, which had a heel. Then flat shoes became a fashion statement. There were limited-edition trainers, fur-soled loafers, designer Crocs (last year) and now this summer’s must-have: the eco-clog. Anyway, forget all those, and go for a classic loafer, or simple, clean, flat-white trainer, or an almond-toe slip-on. Or consider a ballet pump, which is back from the style wilderness as a wardrobe staple – take a look at Angelina Jolie (very slow fashion, in her trench coats and neutral palette, and seldom seen in a fly-by-night trend) who wore them on her recent British Vogue cover.

The smart cardigan

Smart cardigans at Erdem, left, and Fendi.

Quite a lot of the cardigans currently on the high street are offered with matching bra tops to be worn underneath. This tells you everything you need to know about how the cardigan’s star has risen, and how its target demographic has changed. The cardigan to consider for inclusion in your slow-fashion capsule wardrobe, however, isn’t the ab-flashing twinset. The slow-fashion cardigan is oversized and chunky, but smart. The sort of thing Coco Chanel wore in Scotland with brogues and pearls, rather than the kind you wore in the sixth-form common room with your thumbs sticking through the holey cuffs. Colour, braid-trimmed pockets, brass buttons are all an asset, so don’t go too neutral. To be a true wardrobe treasure, your slow-fashion cardi should be a trophy piece, not the kind that gets slung over a chair and forgotten about.

The 18-hour dress

18-hour dresses from Andrew Gn and Roland Mouret.
18-hour dresses from Andrew Gn and Roland Mouret

All the It-dresses of the past few years have one thing in common: you can wear them for day and evening. Those nu-boho midi dresses we lived in through 2019? Enough outdoorsy wholesomeness to work at a picnic, but enough fashion content, thanks to the ruffles and tiered skirts, to make them dressy enough for evening. The shirt-dress? Sedate and business-appropriate when seen from desktop upwards, but has enough grace and poise to make an entrance. The Vampire’s Wife-style slim, high-waisted sheath dress? Unimpeachably modest, thanks to the demure high neckline, but undeniably show-stopping when done right. Any of the above are a sound investment. Sleeves are essential, if you are to be comfortable in it all day; rigidity is a nonstarter, for the same reason. Enough detail and interest to make you feel properly and interestingly dressed, but not so much colour, pattern or frill that you long to change into PJs.

The toffee-coloured handbag

Models with toffee-coloured bags from Max Mara and Jacquemus.

In the bygone age of the It-bag, the dream was to have a big, glossy, expensive black work bag and then a tiny, gaudy, Christmas-bauble of an evening bag. But for the past few years – and for the foreseeable future – the most desirable bag has been in a neutral, somewhere on the reclaimed-wooden-floor scale of ash to oak, in a moderate size that can house everything you need (minimal, now that diaries, tickets and even money live on your phone) without becoming a burden. Straw baskets in this colour, appealing though they are, are not your first choice here, because they miss the mark in a meeting room environment. But their ascent to glamour status tells us something about how the It-bag has changed: utility is now essential.


Sweatpants from Roksanda and Edeline Lee.
Sweatpants from Roksanda and Edeline Lee. Composite: Getty/Roksanda

These are to the 21st century what jeans were to the 20th century. The end of stay-at-home orders may be in sight, but the end of tracksuit bottoms is not. Contrary to what you might have read, the pandemic did not invent the sweatpants. Instead, it consolidated a slow-fashion movement that was already repositioning the humble jogger as the go-to utilitarian, democratic trouser of now. In the Venn diagram of modern life, the sweet spot where streetwear meets Netflix-wear meets athleisure is a comfy, stretchy pair of trousers with an elasticated waistband. Pre-pandemic, sweatpants had already established themselves as a bona fide fashion-week look, worn with heels, blazer and statement sunglasses. The past year has rooted them into our psyche. The smarter-but-still-comfy version – neatly streamlined, in a fabric that holds its shape – is now a wardrobe staple: rejoice.