Fashion Forward Into April

What does the phrase fashion forward mean?

conforming to, attuned to, or characterized by the latest trends in fashion fashion-forward clothing Like a proud parent

There are two main reasons why April has become such an important month for ethical fashion:

#1) Fashion Revolution Week

There’s no denying the groundswell of momentum that is taking shape for ethical practices and sustainability within fashion. Much of this is being driven by shoppers (a.k.a YOU!) demanding more from the brands they support, which is especially encouraging to see.

Six years ago, a group came along to really unite and ramp up efforts to bring a collective consciousness and voice to this growing segment of shoppers. Fashion Revolution chose their own spot on the calendar to host Fashion Revolution Day, a 24-hour period to remember the more than 1,100 lives lost at the Rana Plaza Factory collapse and to ask clothing brands “Who Made My Clothes?”

There efforts have expanded greatly over the years and they now help to facilitate hundreds of events globally during what is now known as Fashion Revolution Week (April 18th – 24th, 2022). Brands, shoppers, and activists unite throughout this week to raise awareness and further the conversation around how we can improve the fashion industry for the people and planet.

#2) Earth Day

Two things have become increasingly clear in recent years: 1) climate change is an ever-growing threat to humanity, and 2) the global fashion industry is one of the worst culprits of waste and pollution. Thus, it’s clear that our personal fashion has a serious role to play in the larger conversation of environmentalism.

Earth Day (April 22nd) was originally founded in 1970 and is celebrated in 193 countries today. However, it seems like fashion has largely been devoid from the conversation until recent years.

Today, apparel companies across a wide spectrum are utilizing more earth-friendly materials and business practices to begin combatting the negative correlation between clothing and climate. Earth Day now serves as a time for the fashion industry to celebrate the positive movement and be reminded of how far we have to go.


So April and May might be two of the best fashion months of the year, just because the transitional fashion is so entertaining. The mix of knitwear, floral dresses, pastels and leather is just superb. It’s also quite easy with the styling this period, as you can choose more freely from both winter clothes and summer clothes. Anyway, here’s an article to serve us with some outfit inspiration! 


Maxi Pattern

First out is this gorgeous midi dress! Absolutely love the statement pattern and use of colors. What I also love is the clever styling. Such a wearable way of working a statement pattern and also lime green details. This duo works because the dress has some lime green elements in it, which creates a more cohesive look. The faded pink sunglasses adds some neutrality to the lime green, and avoids a “matchy matchy” impression. If you have some colorful accessories, match it with your patterned dress next time! 

Retro Denim

Okey but how chic isn’t this 70s denim jumpsuit? I love how flattering it is and how it fits the body perfectly. Great idea to enhance the waist with the matching belt. I think the choice of shoes is a stylish one, as the boots embraces the 70s vibe too. I would definitely have chosen another bag to go with the jumpsuit, perhaps one matching the shoes or something in a blue hue. Nevertheless though, time to bring out our jumpsuits! 

Wearable White

I love how industrial and sporty this look is! If you own a white dress, it’s a great idea to pair it with a colorful belt for a more dynamic effect. Extra points too if it’s a statement belt of some sort. The shoes are also a gem, as they have the same sporty style as the belt! Also like the semi-transparent black socks – such a simple way of making socks a statement; but keeping them wearable. 

Statement Boots

This outfit is such a gem on so many levels. First of all, it shows how loungewear can be made more wearable. Thanks to the layered necklaces, the trench and the snake boots it appears more formal and preppy. I love that the loungewear reconnects with the color of the bag. Also the fact that the trench and the snake boots are matching, creates a more cohesive outfit. Another great pearl is that the trench frames the body by being longer than the loungewear. Such a sassy but fun way of working layers. 

Print Mix

Mixing prints is always a good idea! One of the easiest ways to do it, is to choose two prints in a similar color and let them do their thing. Even better if the prints, as in this case, have more than one color in common (purple and black). If you can, you should keep the rest of the outfit pretty neutral. But you can also of course go for a color that matches the dominant color(s) of the prints. The lime green is a playful match with purple!

Fashion babes! Which one of these outfits are your favorite? Let me know in the comments below!

Life After COVID

Most people don’t want a return to normal – they want a fairer, more sustainable future

We are in a crisis now – and more variance of Covid has made it harder to imagine the pandemic ending. But it will not last forever. When the COVID outbreak is over, what do we want the world to look like?

In the early stages of the pandemic – from March to July 2020 – a rapid return to normal was on everyone’s lips, reflecting the hope that the virus might be quickly brought under control. Since then, alternative slogans such as “build back better” have also become prominent, promising a brighter, more equitable, more sustainable future based on significant or even radical change.

Returning to how things were, or moving on to something new – these are very different desires. But which is it that people want? In our recent research, we aimed to find out.

Along with Keri Facer of the University of Bristol, we conducted two studies, one in the summer of 2020 and another a year later. In these, we presented participants – a representative sample of 400 people from the UK and 600 from the US – with four possible futures, sketched in the table below. We designed these based on possible outcomes of the pandemic published in early 2020 in The Atlantic and The Conversation.

We were concerned with two aspects of the future: whether it would involve a “return to normal” or a progressive move to “build back better”, and whether it would concentrate power in the hands of government or return power to individuals.

Four possible futures

Back to normal – strong government
“Collective safety”
We don’t want any big changes to how the world works.We are happy for the government to keep its powers to keep us safe and get back on economic track. 
Back to normal – individual autonomy
“For freedom”
We don’t want any big changes to how the world works; our priority is business as usual and safety.We want to take back from governments the powers they have claimed to limit our movements and monitor our data and behaviour.
Progressive – strong government
“Fairer future”
What we want is for governments to take strong action to deal with economic unfairness and the problem of climate change.We are happy for the government to keep its powers if it protects economic fairness, health and the environment.
Progressive – individual autonomy
“Grassroots leadership”
What we want is for communities, not governments, to work together to build a fair and environmentally friendly world.We want to take back from governments the powers they have claimed to limit our movements and monitor our data and behaviour.

In both studies and in both countries, we found that people strongly preferred a progressive future over a return to normal. They also tended to prefer individual autonomy over strong government. On balance, across both experiments and both countries, the “grassroots leadership” proposal appeared to be most popular.

People’s political leanings affected preferences – those on the political right preferred a return to normal more than those on the left – yet intriguingly, strong opposition to a progressive future was quite limited, even among people on the right. This is encouraging because it suggests that opposition to “building back better” may be limited.

Our findings are consistent with other recent research, which suggests that even conservative voters want the environment to be at the heart of post-COVID economic reconstruction in the UK.

The misperceptions of the majority

This is what people wanted to happen – but how did they think things actually would end up? In both countries, participants felt that a return to normal was more likely than moving towards a progressive future. They also felt it was more likely that government would retain its power than return it to the people.

In other words, people thought they were unlikely to get the future they wanted. People want a progressive future but fear that they’ll get a return to normal with power vested in the government.

We also asked people to tell us what they thought others wanted. It turned out our participants thought that others wanted a return to normal much more than they actually did. This was observed in both the US and UK in both 2020 and 2021, though to varying extents.

This striking divergence between what people actually want, what they expect to get and what they think others want is what’s known as “pluralistic ignorance”.

This describes any situation where people who are in the majority think they are in the minority. Pluralistic ignorance can have problematic consequences because in the long run people often shift their attitudes towards what they perceive to be the prevailing norm. If people misperceive the norm, they may change their attitudes towards a minority opinion, rather than the minority adapting to the majority. This can be a problem if that minority opinion is a negative one – such as being opposed to vaccination, for example.

In our case, a consequence of pluralistic ignorance may be that a return to normal will become more acceptable in future, not because most people ever desired this outcome, but because they felt it was inevitable and that most others wanted it.

Two people talking on a bench
We think we know what other people think – but often we’re wrong. dekazigzag/Shutterstock

Ultimately, this would mean that the actual preferences of the majority never find the political expression that, in a democracy, they deserve.

To counter pluralistic ignorance, we should therefore try to ensure that people know the public’s opinion. This is not merely a necessary countermeasure to pluralistic ignorance and its adverse consequences – people’s motivation also generally increases when they feel their preferences and goals are shared by others. Therefore, simply informing people that there’s a social consensus for a progressive future could be what unleashes the motivation needed to achieve it.

How The Conversation is different

Every article you read here is written by university scholars and researchers with deep expertise in their subjects, sharing their knowledge in their own words. We don’t oversimplify complicated issues, but we do explain and clarify. We believe bringing the voices of experts into the public discourse is good for democracy.

Be Ahead Of The Curve With These 21 Trendy Outfits For April

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