November is the VOGUE of Fashion

Vogue is the popular style or Fashion The definition of vogue is something popular or fashionable. The designer dresses in the pages of a fashion magazine are an example of something that would be described as vogue.

What is difference between vogue and fashion? As nouns the difference between fashion and vogue is that fashion is (countable) a current (constantly changing) trend, favored for frivolous rather than practical, logical, or intellectual reasons while vogue is the prevailing fashion or style.

Don’t let the stereotypical fall pleasantries fool you. Sure, apple picking is nice, but does anyone really prefer it to a day at the beach? Putting all your feelings about preferred temperatures or seasonal activities aside, here’s what you can look forward to now that a new month is here: a chance to show off your sartorial skills. Whether you want to impress the extended family with your blanket-but-make-it-fashion Thanksgiving attire or you’re planning for early holiday parties, November requires a collection of thoughtful fall outfits. It’s not the time to phone it in.

You can no longer simply throw on a dress and sandals without frostbite potential, so layer up. It’s time to show off your new By Far bag, your oversized blazer, and the neon Outdoor Voices fleece you’ve bought over the last month. It may be cold and dark outside, but incorporating a pop of color into your look or finishing off an evening ensemble with an of-the-moment accessory can make your seasons-old favorite sweater feel new again. Revisit the Fall/Winter 2019 runways for inspo, or look to your favorite influencers for IRL outfits you can impress the family with (even if it’s just via Zoom). Buy that new pair of snakeskin boots, dust off the shearling you’ve been storing away since March, and make November your best dressed month of 2021. Ahead, 30 outfit ideas for every day of November.

This past year has gone by in the blink of an eye. Before we know it, 2022 will be here. And, you know what a new year means? A fresh start and a few new trends for businesses.

So, what kind of trends should you keep on your radar for the coming year? Let me lay it all out for you. 

New year, new business trends, am I right? It seems like every year there is something that’s all the rage in business. Some trends stay, while others come and go. And in the case of 2022, many trends are likely staying (ahem, remote work). But, experts anticipate a few new ones, too. 

Although I’m no psychic and can’t predict exactly which trends will become popular in the upcoming year, I do have some hunches, thanks to my 30-plus years of entrepreneurial experience. So, let’s take a look at eight small business trends for 2022 I think will we’ll see in the year ahead. 

. E-commerce businesses will thrive

Many trends sprouted in the last year or so due to businesses needing to adapt to survive the pandemic. One trend I’ve seen that will continue to be strong in 2022 and beyond? E-commerce

E-commerce businesses that sell products and services online are becoming huge. Why? Customers can easily and safely shop from home. And, business owners don’t have to worry about having a brick-and-mortar location. Not to mention, business owners can steer clear of some overhead costs; they can do all of their business online. It’s truly a win-win.

If you’re thinking about starting a business but are leery about opening a storefront, starting an e-commerce business may be the perfect new trend to follow. 

It’s no secret that remote work took the world by storm in the last year and a half. Nearly half of employees worked from home in 2021 due to the pandemic. And if you experimented with remote work like I did at my company, you probably found that it has quite a few perks for both your business and employees (or as I like to call them, “coworkers”). 

Chances are, remote work isn’t going anywhere anytime soon. But, that isn’t necessarily a bad thing. In fact, I see it as a blessing. Remote work has taught employers like you and me a lot, like how offering work-from-home options can:

  • Boost productivity
  • Attract and retain top talent (anywhere!)
  • Improve work-life balance

Because remote work was such a big hit the last two years, I see it sticking around next year (and maybe even for good). 

3. Communication applications will only grow in importance

A big part of making your business work is prioritizing clear communication with your team. Otherwise, poor communication with your team could lead to poor collaboration and even workplace drama (eek!). To strengthen communication in this remote era, communication tools and applications have become a must-have trend. And if I had to guess, it will continue being a big part of the year to come.

Communication tools and applications can help your team, remote or not. Applications and tools, like video conferencing software and messaging platforms, have been booming since Covid struck in 2020. And like remote work, they will probably be around for quite some time. 

If you haven’t already done so already and want to keep up with the latest trends, try out some new communication applications at your business. See what works and doesn’t work, and what helps improve your team’s ability to communicate and work together. 

4. Cashless payments will become standard for businesses

At one point in time, cash was king. But, move over cash, because there’s a new trend in town taking over payments. That’s right—I’m talking about cashless payments.

Cashless payments can include a variety of payment methods:

  • Credit and debit cards
  • Mobile or digital wallets (think touch-free technology)
  • Payment apps

As technology advances, more cashless payment options will become available, which means your business may have no choice but to keep up to satisfy customers. In addition to accepting standard payments, consider also adding a cashless payment option or two to your list. That way, you can keep up with the times while also giving your loyal customers a few options when it comes time to pay. 

5. More and more events will be virtual events held online

Continuing with the Covid theme, you know what else I predict to be a hot small business trend for 2022? Virtual events. I’m talking about conferences, meetings, and trade shows. Why? Because Covid is still hanging around. Not to mention, hosting virtual events can help expand your reach and allow for more attendees. 

So, don’t be surprised if your favorite event, like an accounting conference, decides to host things virtually in 2022. Or, at least somewhat virtually with in-person and online options. Heck, you may even decide to host a virtual event to help keep your business, customers, and employees safe. 

Don’t let the trend of virtual events scare you off. Trust me, they can be fun, helpful, and educational, regardless of if you’re attending an event in person or watching it on your laptop from the comfort of your own home. 

6. Personalized artificial intelligence will become more commonplace

Artificial intelligence (AI) has quickly gained traction in the business world to help streamline certain tasks, and it’s going to become even more sought-after in the years ahead.

Depending on the type of artificial intelligence, this technology can help you increase sales, get to know your customers better, and even prevent fraud—and who doesn’t want all of that? Here are just a few examples of AI in business:

  • Chatbots on websites and social media
  • Smart assistants (e.g., Siri)
  • Facial recognition
  • Personalized recommendations
  • Fraud-detection systems
  • Personalized ads and marketing

AI has advanced over the years, and it’s going to advance even more in 2022 and beyond. So, do yourself a favor and look into AI for your business. You never know how this trend can help your business expand and succeed. 

7. Video marketing will continue to grow in popularity

As a business owner, you likely know that marketing techniques are ever changing. One day a marketing strategy is in, and the next day it’s out. One marketing trend that’s taken over (and that will continue to next year) is video marketing.

So for my old-school marketing friends, what in the world does video marketing include? It can be anything from videos on your website to using social media platforms (e.g., TikTok) to promote your products or services. 

Video marketing is packed with perks and opportunities for business owners. Don’t believe me? Approximately 84% of people say a brand’s video convinced them to buy a product or service. And, 54% of consumers want to see more video content from a brand or business they support.

So if you want to take your marketing up to the next level in 2022, consider incorporating videos into your marketing strategy. Test out using different platforms, like Facebook and TikTok, to market your company using videos (and don’t be afraid to have fun with it!). 

8. Gig workers will make up large part of the workforce

Freelancers, or gig workers, make up a huge chunk of workers. Last year, there were 59 million people doing freelance work in the United States. And, that number is only going to continue to grow in 2022, especially with our new normal from Covid.

Now you might be wondering, What in the world do gig workers have to do with my business? Depending on your needs, it could be a match made in heaven. You can hire a freelance worker to do a one-time job and get expertise in a certain area. Not to mention, you can cut down on costs associated with hiring a full-time employee

Just like children are our future, so are gig workers. If you’re looking for high-quality work for a lower administrative cost, consider looking into freelance options for your business this coming year. And who knows, maybe you’ll find a worker you like so much that you’ll want to hire them for good (can you say win-win?). 

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A composite of images of models wearing the looks of the 2021: the smart cardigan, Miu Miu; the 18-hour dress, Vernisse; the sweatpants, Y Project; the Saturday-morning blouse, Adeam; the grown-up flat shoe, Max Mara; the toffee-coloured bag, Emilia Wickstead.

Goodbye fast fashion, hello slow fashion. The age of the flash-in-the-pan trend is over; the lifespan of the trends that matter is now counted in years, not months.
To put this in broadsheet language, slow fashion is fashion’s third way. No need to make a stark choice between buying into the fast-fashion cycle (consumerist horror show, but jazzy) and swearing off fashion altogether (admirable, but a bit joyless). Slow fashion charts a different course. It is about looking agreeably current, rather than up-to-the-minute. It is about nailing the hemline or the dress shape that defines the decade, rather than the season. It keeps one eye on fashion, but its feet on the ground, remembering that clothes are not disposable.

This is an exciting moment. You know that thing when something really complicated goes wrong, and the first thing you do is turn it off and then on again? And sometimes, it works? Well, that’s basically what we’ve done to fashion. It’s had a reset. Fashion was on pause for the pandemic, but now it is back on – and it’s better than it was before.

It was a shock, when the switch flipped off: production stopped, stores closed, catwalks went dark. And the reset happened in our heads, too. Without shop windows to gaze into, we shopped our own wardrobes instead, rediscovering joy in what we already had. The resolutions many of us had been trying to make about buying fewer clothes were a whole lot easier to stick to when trips into town, and parties, were out of the question. Were we in the spring/summer catwalk season or the autumn/winter one? Suddenly that seemed irrelevant. We wore what would work on Zoom, or to walk the lockdown puppy, or to cheer us up.

As the fashion machine slowly restarts, it is finding a new, slower pace. Designers who were producing four collections a year have cut back to two. Smaller brands are adopting a batch-production model, taking orders in advance: if 45 dresses are ordered then 45 are produced, in the sizes needed, and nothing goes to waste. This means a delay between the day you place your order, and the day you get your dress – but maybe that’s OK. It turns out we have more patience than we gave ourselves credit for a year go.

Slow fashion still has trends, it’s just that they stick around, long enough for you to get a sensible amount of wear out of a piece of clothing. This is not about only ever wearing plain white shirts. (Nothing wrong with classics, but if you’re going to wear the same shirt for the rest of your life then, well, you don’t need me.) Slow fashion is about big-picture fashion, which changes gradually. It does not concern itself with debating padded headbands versus scrunchies, or if you should be doing something clever with a silk scarf. It is the basics – but it is most definitely not basic. Your slow-fashion wardrobe can be summed up in these six key pieces – for spring, summer and beyond. Take time to get to know them: they’re not going anywhere.

The Saturday-morning blouse

The Saturday-morning blouse could be silky, like the one from Saint Laurent, left, or puff-sleeved like this one from Alberta Ferretti.

We’re looking for the third way. So if the white shirt is the ultra-sensible eternal classic, while a puff-sleeved blouse in pink gingham with an outsize broderie anglaise prairie collar would be this season’s hot take, we are aiming somewhere in between. Let’s call it the Saturday-morning blouse. Maybe you have a vintage French one in your wardrobe, which you picked up at a market while shopping for baguettes and cheese on holiday, all flirty and bohemian and déshabillé, like Emmanuelle Béart in Manon des Sources. It could be silky and richly coloured, or the sort of sweet-natured blouse a March sister would have worn in the most recent Little Women film. If you don’t do frills, it could be an oversized, mannish cotton shirt with a ticking stripe. It should be fancier than a T-shirt, but less proper than a shirt. It is invaluable for bringing Saturday-morning vibes (the best ones) to every day of the week.

The grown-up flat shoe

Flat shoes in collections from Aknvas and N21
Grown-up flat shoes from Aknvas and N21. Composite: Getty Images

Flats used to be a fashion nonstarter. A decade ago, flat shoes were what you wore to play sport or run errands. When it came to stepping up, that meant changing – sometimes on a doorstep, or in the loos at work – into public-facing shoes, which had a heel. Then flat shoes became a fashion statement. There were limited-edition trainers, fur-soled loafers, designer Crocs (last year) and now this summer’s must-have: the eco-clog. Anyway, forget all those, and go for a classic loafer, or simple, clean, flat-white trainer, or an almond-toe slip-on. Or consider a ballet pump, which is back from the style wilderness as a wardrobe staple – take a look at Angelina Jolie (very slow fashion, in her trench coats and neutral palette, and seldom seen in a fly-by-night trend) who wore them on her recent British Vogue cover.

The smart cardigan

Smart cardigans at Erdem, left, and Fendi.

Quite a lot of the cardigans currently on the high street are offered with matching bra tops to be worn underneath. This tells you everything you need to know about how the cardigan’s star has risen, and how its target demographic has changed. The cardigan to consider for inclusion in your slow-fashion capsule wardrobe, however, isn’t the ab-flashing twinset. The slow-fashion cardigan is oversized and chunky, but smart. The sort of thing Coco Chanel wore in Scotland with brogues and pearls, rather than the kind you wore in the sixth-form common room with your thumbs sticking through the holey cuffs. Colour, braid-trimmed pockets, brass buttons are all an asset, so don’t go too neutral. To be a true wardrobe treasure, your slow-fashion cardi should be a trophy piece, not the kind that gets slung over a chair and forgotten about.

The 18-hour dress

18-hour dresses from Andrew Gn and Roland Mouret.
18-hour dresses from Andrew Gn and Roland Mouret

All the It-dresses of the past few years have one thing in common: you can wear them for day and evening. Those nu-boho midi dresses we lived in through 2019? Enough outdoorsy wholesomeness to work at a picnic, but enough fashion content, thanks to the ruffles and tiered skirts, to make them dressy enough for evening. The shirt-dress? Sedate and business-appropriate when seen from desktop upwards, but has enough grace and poise to make an entrance. The Vampire’s Wife-style slim, high-waisted sheath dress? Unimpeachably modest, thanks to the demure high neckline, but undeniably show-stopping when done right. Any of the above are a sound investment. Sleeves are essential, if you are to be comfortable in it all day; rigidity is a nonstarter, for the same reason. Enough detail and interest to make you feel properly and interestingly dressed, but not so much colour, pattern or frill that you long to change into PJs.

The toffee-coloured handbag

Models with toffee-coloured bags from Max Mara and Jacquemus.

In the bygone age of the It-bag, the dream was to have a big, glossy, expensive black work bag and then a tiny, gaudy, Christmas-bauble of an evening bag. But for the past few years – and for the foreseeable future – the most desirable bag has been in a neutral, somewhere on the reclaimed-wooden-floor scale of ash to oak, in a moderate size that can house everything you need (minimal, now that diaries, tickets and even money live on your phone) without becoming a burden. Straw baskets in this colour, appealing though they are, are not your first choice here, because they miss the mark in a meeting room environment. But their ascent to glamour status tells us something about how the It-bag has changed: utility is now essential.


Sweatpants from Roksanda and Edeline Lee.
Sweatpants from Roksanda and Edeline Lee. Composite: Getty/Roksanda

These are to the 21st century what jeans were to the 20th century. The end of stay-at-home orders may be in sight, but the end of tracksuit bottoms is not. Contrary to what you might have read, the pandemic did not invent the sweatpants. Instead, it consolidated a slow-fashion movement that was already repositioning the humble jogger as the go-to utilitarian, democratic trouser of now. In the Venn diagram of modern life, the sweet spot where streetwear meets Netflix-wear meets athleisure is a comfy, stretchy pair of trousers with an elasticated waistband. Pre-pandemic, sweatpants had already established themselves as a bona fide fashion-week look, worn with heels, blazer and statement sunglasses. The past year has rooted them into our psyche. The smarter-but-still-comfy version – neatly streamlined, in a fabric that holds its shape – is now a wardrobe staple: rejoice.

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