Everyone knows of the Fendi brand, especially since the designer of its fashion house Karl Lagerfeld recently passed away this year. But how did Fendi get it’s start. Most fashion houses or company’s are found by a singular person or a group of people with a collective idea or vision for designing and creating clothes. The Fendi house was no different.

Adele Casagrande is the original creator and founder of Fendi. She was morn in Milano, Italy in 1897 and began to design at a young age. In 1918 she opened up her first workshop which worked with leather and fur in Via del Plebiscito, Central Rome. It was not named Fendi at the time, it became Fendi in 1925. This is the year that Adele married her husband Edoardo Fendi. In honor of their marriage and family, she renamed her brand Fendi. Their family grew and so did their company.

The Fendi’s had 5 daughters ( Paola, Anna, Franca, Carla and Alda), and when they came of to the age where they can work, they all went to work for their families company. During this time, the Fendi’s opened multiple shops and began to expand outside of the fur and leather business. In 1954, Edoardo Fendi died, after this the ddaughter took over the company and expanded it even more. The started with Fendi’s first every fur coat line. In 1965, Fendi and Lagerfeld became a family through marriage, and this proves to be a good move for he created their double FF logo and many other things that helped benefit the Fendi Brand and Company. The children of the 5 daughter even went on to be directors of the Fendi Company, and created a younger line called Fendissime. Thus proving how creative this family and its designs are for it to be loved through the generations and to be expanding even now.